Zeus

General Information

The hex color #30271A, often referred to as "Zeus", is a dark, muted shade of brown. In the RGB color model, it consists of 18.82% red, 15.29% green, and 10.2% blue. Its CMYK values are 0% cyan, 19% magenta, 46% yellow, and 81% black. This color evokes feelings of earthiness, stability, and sophistication. Due to its low saturation and dark value, it is generally perceived as a neutral color, lending itself well to creating a sense of calm and understated elegance. Colors similar to #30271A are often found in natural environments, such as soil, wood, and stone, contributing to its association with reliability and groundedness. In various design contexts, Zeus can serve as a versatile base color or an accent to create a classic and timeless aesthetic.

The hex color #30271A, also known as Zeus, presents some accessibility challenges due to its dark nature. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Using a color contrast checker is highly recommended to verify compliance. Furthermore, avoid using this color for essential UI elements like buttons or links without careful consideration of the text color and overall visual hierarchy. Insufficient contrast can severely hinder users with visual impairments, making it difficult or impossible for them to perceive the content effectively. Providing alternative high-contrast themes can significantly improve accessibility.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Background

  Zeus (#30271A) can be utilized as a background color in website designs aiming for a sophisticated and grounded aesthetic. It pairs well with gold or cream-colored accents to create a luxurious feel. However, ensure that the text used on this background has sufficient contrast to meet accessibility standards. In branding, this color can represent stability, reliability, and a sense of history. It is suitable for companies in fields such as finance, law, or high-end retail. In interior design, Zeus can be used as a wall color in studies or libraries to create a cozy and intimate atmosphere. Accessorize with natural wood and warm lighting to enhance the effect.

• Fashion Apparel

  In the realm of fashion, Zeus (#30271A) can be incorporated into clothing designs, particularly for fall and winter collections. It works well for creating garments like jackets, trousers, or skirts that exude a sense of understated elegance. When using this color in fashion, consider pairing it with lighter and brighter colors to add contrast and visual interest. Jewelry featuring gold or bronze accents can complement the color effectively. The shade can also be used as a neutral base for layering different textures and patterns, allowing for a versatile range of styling options.

• Graphic Design

  In graphic design, this color can be effectively used to create a sense of depth and richness. Because it is a dark shade, it can be used in the background to make other colors stand out. For example, placing a brighter color such as gold or white on the dark background will really enhance readability and make the design more striking. Zeus can be used for print materials like business cards, brochures, or posters, creating a sophisticated and professional image. The color works well in combination with simple, elegant typography to reinforce the brand's message and identity. Ensure to print on high-quality paper to emphasize the richness of the color.

Complementary color

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