Cocoa Brown
General Information about Cocoa Brown
The hex color #302624, also known as Cocoa Brown, is a dark, muted shade of brown that evokes feelings of warmth, comfort, and earthiness. It belongs to the brown color family, which is often associated with stability, reliability, and natural elements. In color psychology, browns are seen as grounding and reassuring, providing a sense of security and connection to the earth. This particular shade, with its subtle reddish undertones, has a touch of richness and sophistication. It is created by combining red, green, and blue light in specific proportions. Cocoa Brown has a LRV (light reflectance value) of around 7%, making it relatively dark. It is often used in design to create a cozy or rustic atmosphere. In web design, it is important to consider accessibility issues related to its low luminance.
The hex color #302624, a dark cocoa brown, presents several accessibility considerations for web development. Its low luminance value means it requires careful attention to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is necessary for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to ensure readability for users with moderate visual impairments. When using #302624 for text, it's crucial to pair it with a light background color to meet these contrast requirements. Conversely, if used as a background, employing light text is essential. Providing sufficient contrast enhances the user experience for individuals with low vision or color blindness. Ensure that all interactive elements using this color have clear visual cues and are easily distinguishable. Avoid using color as the sole means of conveying information; supplement color with text labels or icons to ensure accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #302624 can be used for creating a sophisticated and earthy aesthetic. It works well for backgrounds, headers, or borders, especially when paired with lighter, contrasting colors for text and interactive elements. This color evokes a sense of warmth and can be effective for websites related to nature, food, or artisanal products. Its subdued nature makes it suitable for designs that aim for elegance and understatement, providing a grounded feel without being overly distracting.
Interior Design
In interior design, #302624 can be used to create a warm and inviting atmosphere. It is suitable for walls, furniture, or accent pieces in living rooms, bedrooms, or studies. Pairing it with lighter colors such as cream, beige, or light gray can balance the darkness and add depth to the space. It also complements natural materials like wood and leather, enhancing the overall sense of comfort and sophistication. Use in moderation to avoid making the room feel too dark or heavy.
Fashion
In fashion, #302624 can be incorporated into clothing and accessories to add a touch of understated elegance. It's a versatile color for outerwear, knitwear, and leather goods. This color can be paired with neutral tones for a classic look or combined with brighter colors for a bolder statement. It works well in both casual and formal wear, adding a sense of sophistication and warmth.