Cocoa Brown
General Information about Cocoa Brown
The hex color #302623, commonly known as Cocoa Brown, is a dark, muted shade of brown. It is composed of 18.82% red, 15.96% green, and 13.73% blue. In the RGB color space, it's closer to black than white. It's often associated with earthiness, warmth, and stability. This color is frequently used in design to create a sense of comfort and reliability. It evokes feelings of nature and simplicity, making it suitable for brands that want to project a grounded and trustworthy image. In branding, #302623 is often used in logos, websites, and marketing materials to convey a sense of tradition and dependability. It's a popular choice for industries such as food, beverages, and home goods, where a warm and inviting feel is desired.
The hex color #302623, a deep cocoa brown, presents some accessibility challenges, especially when used for text. Due to its low luminance, it's crucial to ensure sufficient contrast with the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular). Using this color for text on a white or light-colored background might not meet these standards, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider using #302623 for larger graphical elements or pairing it with lighter foreground colors like off-white, beige, or light tan to achieve the necessary contrast. Always test the color combination with accessibility tools to ensure compliance with WCAG guidelines.
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Applications
Web Design
Cocoa brown is an excellent choice for website backgrounds or borders where a subtle, earthy tone is desired. It evokes feelings of warmth and sophistication, making it suitable for brands that want to project a sense of reliability and comfort. In UI design, #302623 can be used for secondary elements such as subtle dividers or inactive button states, providing a visually pleasing contrast without overwhelming the user. Furthermore, it's a great choice for highlighting code blocks in developer-focused sites.
Interior Design
In interior design, cocoa brown serves as a grounding color, ideal for creating cozy and inviting spaces. It can be used for walls, furniture, or accent pieces to add depth and richness to a room. The color pairs well with natural materials like wood and stone, enhancing the overall sense of warmth and comfort. It's particularly effective in living rooms, bedrooms, or studies where a calming atmosphere is desired. Accessorize with lighter earthy tones for contrast.
Fashion
Cocoa brown is a versatile color in the fashion world, offering a sophisticated and understated look. It's commonly used for outerwear, such as coats and jackets, as well as for leather accessories like handbags and belts. The color is particularly popular in autumn and winter collections, evoking a sense of warmth and comfort. It pairs well with other earthy tones, as well as with pops of brighter colors like mustard yellow or deep red. Cocoa brown can also be used in formal wear to create a more relaxed, yet still elegant, appearance.