Cocoa Brown
General Information
The hex color #302622, often referred to as Cocoa Brown, is a dark, muted shade of brown that evokes feelings of warmth, comfort, and earthiness. In the RGB color model, it is composed of 17.25% red, 14.9% green, and 13.33% blue. This combination results in a color that is rich and subdued, making it versatile for various applications in design and art. Cocoa Brown is often associated with natural elements, such as soil, wood, and coffee, lending it a sense of organic authenticity. Its muted nature allows it to serve as a neutral backdrop that enhances other colors, or it can stand alone to create a subtle and sophisticated effect. In design, Cocoa Brown is frequently used to convey a sense of stability, reliability, and tradition.
The hex color #302622, also known as Cocoa Brown, presents several accessibility considerations for web developers. Its relatively low luminance necessitates careful attention to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text against its background. When using #302622 as a background, lighter colors like whites, creams, or light yellows should be considered for text to ensure readability. Tools such as contrast checkers can help verify sufficient contrast. Additionally, avoid using this color as the sole indicator for interactive elements such as links or buttons; supplementary cues like underlines or icons should be included to provide users with sufficient information. For users with low vision or color blindness, relying on color alone can create barriers. Providing alternative visual cues and ensuring semantic HTML structure are crucial for inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds and Design
Cocoa Brown (#302622) is an excellent choice for website backgrounds, particularly in designs aiming for a natural, earthy, or vintage aesthetic. It pairs well with neutral tones and can create a sense of warmth and sophistication. This color can also be used for headings, borders, and other decorative elements to maintain a consistent theme throughout the website. In e-commerce, it is suitable for brands selling organic products, coffee, chocolate, or handcrafted goods. This conveys a sense of quality and natural origins. The warm brown hue enhances user experience by creating a comfortable and inviting online environment, making visitors feel welcomed and more likely to engage with the content.
Interior Design
In interior design, #302622 can be used to create cozy and inviting spaces. It works exceptionally well in living rooms, bedrooms, or studies where a sense of comfort and relaxation is desired. This color can be applied to walls, furniture, or accent pieces such as cushions, rugs, and curtains. Cocoa Brown pairs beautifully with natural materials like wood, leather, and stone, enhancing the overall warmth and tactile appeal of the room. It also complements metallic accents, such as gold or copper, adding a touch of elegance and sophistication. This color choice promotes a sense of grounding and tranquility, making it ideal for creating a personal sanctuary.
Fashion and Apparel
In the realm of fashion, Cocoa Brown (#302622) is a versatile color choice that can be incorporated into various apparel and accessory designs. It provides a warm and sophisticated base for outerwear like coats and jackets, evoking a sense of timeless elegance. For knitwear, it offers comfort and adds to the organic appeal of chunky sweaters. In accessory design, this color enhances the luxurious feel of leather handbags, belts, and shoes. Cocoa Brown beautifully complements other earthy tones, neutral shades, and metallic details in fashion, allowing designers to create cohesive and attractive collections. Its warmth and sophistication make it a staple in both casual and formal wear.