Cocoa Brown
General Information about Cocoa Brown
The hex color #302621, commonly known as Cocoa Brown, is a dark, muted shade of brown. It is composed of 18.82% red, 14.9% green, and 12.94% blue. In the RGB color model, it has values of R:48, G:38, B:33. In the CMYK color model, it is composed of 0% cyan, 20.83% magenta, 31.25% yellow and 81.18% black. This color evokes feelings of warmth, comfort, and earthiness. It is often associated with natural elements like wood, soil, and chocolate. Cocoa Brown is frequently used in design to create a sense of stability, reliability, and sophistication. Its subtle nature makes it a versatile choice for backgrounds, accents, and text in various applications. The color is also used in branding to convey trustworthiness and dependability.
The hex color #302621, also known as Cocoa Brown, presents some accessibility challenges, particularly in text applications. Its relatively low luminance value means that it requires careful consideration of the foreground color. For body text, it's advisable to use a very light color such as white or a pale yellow to ensure sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. When using #302621 for interactive elements like buttons or links, ensure the contrast is high enough for users with visual impairments to easily identify them. Avoid pairing it with dark colors as this can make the text unreadable. Adequate spacing and font size are also crucial for readability.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade, #463A35, offers improved contrast when paired with darker text, enhancing readability and visual appeal in various design contexts.
Using #5C4E48 provides a warmer tone while maintaining a similar aesthetic, making it a versatile alternative for backgrounds and decorative elements.
If you want a little more saturation, #63493b has a similar value, but will look less muddy on some screens.
Applications
Web Design
In web design, Cocoa Brown (#302621) can be effectively used for creating warm and inviting website backgrounds. It pairs well with lighter text colors like off-white or beige to maintain readability. This color can also be used for accent elements such as borders, dividers, and call-to-action buttons to add a touch of sophistication and elegance. It's especially effective for websites related to food, beverages, or natural products, as it evokes a sense of earthiness and comfort.
Interior Design
In interior design, Cocoa Brown can be utilized to create a cozy and comfortable atmosphere in living rooms, bedrooms, or dining areas. It works well as a wall color, especially when complemented by lighter furniture and accessories. It can also be used for accent walls, textiles, and decorative items to add depth and warmth to the space. The color pairs nicely with natural materials like wood, leather, and stone, enhancing the overall aesthetic.
Fashion
In the fashion industry, Cocoa Brown can be incorporated into clothing designs, especially for fall and winter collections. It is a versatile color that can be used for outerwear, sweaters, pants, and accessories. It pairs well with other neutral colors like black, gray, and beige, as well as with bolder colors like red, green, and blue. Cocoa Brown adds a touch of sophistication and warmth to any outfit, making it suitable for both casual and formal occasions.