Cocoa Brown

General Information

The hex color #302620, commonly referred to as Cocoa Brown, is a dark, muted shade of brown. It is composed of 18.82% red, 15.9% green, and 12.55% blue. In the RGB color space, it signifies a relatively low intensity of all three primary colors, resulting in its deep, earthy tone. Cocoa Brown is often associated with warmth, stability, and nature. It is perceived as a sophisticated and comforting color, making it a popular choice in various design applications. In color theory, it belongs to the brown family, which are generally considered neutral and grounding. This color tends to evoke feelings of reliability and can be used to create a sense of understated elegance. Because of its dark value, it's crucial to consider contrast ratios when using this color in digital contexts.

The hex color #302620, also known as Cocoa Brown, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value (relatively dark) means that it requires careful consideration of contrast ratios against background colors. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. When using #302620 for text, it's essential to pair it with a light background to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Otherwise, users may struggle to distinguish text from the background. In user interface design, avoid using #302620 for crucial interactive elements without adequate contrast, as this can hinder usability. Also, consider providing alternative color schemes or themes to allow users to customize the display based on their preferences and visual needs. Use accessibility evaluation tools to measure contrast ratios.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Design

  Cocoa Brown, represented by the hex code #302620, finds extensive application in website design, especially in creating backgrounds or accents that evoke feelings of warmth, sophistication, and stability. It can be effectively used in the headers and footers of a website to create a grounded, professional feel. Furthermore, this color serves well for highlighting important sections without being too visually aggressive. Its earthy tone makes it suitable for websites related to nature, food, or artisanal products. When using this color in web design, make sure to consider the color contrast of the text and other elements to ensure optimal readability and accessibility for all users.

• Interior Design

  In the realm of interior design, the color #302620 (Cocoa Brown) exudes a sense of comfort and elegance. It's often incorporated into living rooms and bedrooms to foster a relaxing and inviting atmosphere. It works well as a wall color, especially when paired with lighter trim and furniture. In smaller doses, Cocoa Brown makes an excellent choice for accent pieces such as throw pillows, rugs, or artwork, adding depth and character to the space. Its versatility allows it to complement a variety of styles, from rustic to modern, while maintaining a sense of understated luxury. The color is also popular for wooden furniture.

• Fashion

  In fashion, #302620 (Cocoa Brown) is a versatile and timeless color that is often used in clothing and accessories. It is a neutral shade that pairs well with a variety of other colors, making it a staple in many wardrobes. Cocoa Brown is often used in outerwear, such as coats and jackets, as well as in pants, skirts, and dresses. It is also a popular color for shoes and handbags. The color is often used to create classic, sophisticated looks, or to add a touch of warmth and earthiness to an outfit. Cocoa Brown is also a popular color for accessories such as scarves and hats.

Complementary color

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