Cocoa Brown
General Information
The hex color #30261D, commonly known as Cocoa Brown, is a dark shade of brown that exudes a sense of warmth, earthiness, and sophistication. It belongs to the brown color family and is characterized by its relatively low saturation and luminance. In the RGB color model, #30261D is composed of 18.82% red, 15.98% green, and 11.37% blue. In the CMYK color model, it consists of 0% cyan, 15% magenta, 40% yellow, and 81% black. This color is frequently used in design to evoke feelings of stability, reliability, and comfort. Cocoa Brown is commonly associated with nature, wood, and earth tones, making it a popular choice for brands and designs that want to convey a sense of naturalness and authenticity.
The hex color #30261D, a deep cocoa brown, presents some accessibility challenges, particularly in text-based applications. Its low luminance value means it offers weak contrast against lighter backgrounds, potentially causing readability issues for users with visual impairments. To ensure accessibility, it's crucial to pair this color with significantly lighter shades. For example, using #30261D as a background requires text in a light color such as white or a very light beige. Conversely, if used as text, it needs a very pale background. Following WCAG guidelines for contrast ratios is essential. Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Also, avoid using this color alone to convey important information; supplement it with text labels or icons to ensure all users can understand the content.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Cocoa Brown (#30261D) is a versatile color that evokes feelings of warmth, comfort, and sophistication, making it suitable for various design applications. In web design, it can be effectively used for website backgrounds to create a welcoming and grounded feel, especially for websites related to nature, food, or lifestyle. It can also be employed for borders, dividers, or decorative elements to add a touch of elegance and depth to the design. This color is particularly effective when combined with lighter, complementary colors to create visual balance and readability. It's a good choice for brands looking to project an image of reliability, stability, and understated luxury.
Interior Design
In interior design, Cocoa Brown (#30261D) works as an excellent accent color or as a dominant shade for creating cozy and inviting spaces. It can be used for wall paint, furniture upholstery, or decorative accessories such as cushions, curtains, and rugs. This color is particularly well-suited for living rooms, bedrooms, or studies, where a sense of warmth and relaxation is desired. It pairs well with natural materials like wood and leather, as well as with earthy tones and textures. Consider using it to create a sophisticated and comfortable environment.
Fashion Design
In the realm of fashion, the shade #30261D can make a great choice for garments like jackets, trousers, or accessories such as handbags and belts, bringing an element of sophisticated earthiness to any wardrobe. Its neutral tone is perfect for combining with both vibrant, bold colors, or with other neutral shades for a subtle, monochromatic appearance. This adaptable hue enhances the overall look of clothing and accessory designs, lending them an ageless and elegant quality.