Cocoa Brown
General Information about Cocoa Brown
The hex color #302525, commonly referred to as Cocoa Brown, is a dark and muted shade of brown. In the RGB color model, it is composed of 18.82% red, 14.51% green, and 14.51% blue. This composition gives it a warm and earthy undertone. The color falls into the category of browns, which are often associated with nature, stability, and comfort. It is a popular color choice in various design fields due to its versatility and ability to create a sense of groundedness. In terms of color theory, Cocoa Brown is considered a neutral color, making it easy to pair with a wide range of other colors. Its subdued nature allows other colors to take center stage while still providing a subtle and elegant backdrop.
The hex color #302525, also known as Cocoa Brown, presents some accessibility challenges, particularly in text-based applications. Its low luminance value results in a weak contrast ratio against a standard white background. According to WCAG guidelines, sufficient contrast is essential for users with visual impairments to perceive content effectively. Therefore, when using #302525 for text, it's crucial to pair it with a very light background to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. For interactive elements like buttons, ensuring adequate contrast is even more critical. Using color contrast checkers during the design phase is highly recommended. Avoid using this color for essential information or interactive elements without careful consideration of contrast. Alternatives might include slightly lighter shades of brown or pairing it with high contrast accents.
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Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Cocoa Brown is an excellent choice for website backgrounds, especially when aiming for a rustic or natural theme. It can provide a warm and inviting feel without being too overpowering. This color works exceptionally well in the design of websites for coffee shops, bakeries, or organic food stores, where the association with natural ingredients and earth tones is desired. Furthermore, Cocoa Brown can be used to highlight specific sections of a webpage by creating a subtle contrast against a lighter color palette, drawing attention to important content or calls to action. Its versatility extends to the design of headers, footers, and other decorative elements that require a touch of understated elegance.
Interior Design Accent
In interior design, #302525 can be utilized to create a cozy and sophisticated atmosphere. It can be applied as an accent color on walls, furniture, or decorative items. Its warmth and neutrality make it compatible with various design styles, from modern to traditional. Cocoa Brown pairs well with natural materials like wood and leather, enhancing the feeling of comfort and relaxation within a room. It can also be effectively used in combination with lighter colors to create contrast and visual interest. In commercial spaces, Cocoa Brown can contribute to a professional and inviting ambiance.
Fashion Apparel
Cocoa Brown is often used in fashion for fall and winter collections, especially for outerwear, knitwear, and accessories. Its warm and earthy tone is associated with comfort and sophistication, making it a popular choice for creating elegant and timeless pieces. It can be incorporated in the design of handbags, belts, and shoes. It pairs well with neutral colors like beige, cream, and gray, as well as bolder colors like burgundy and forest green. Its neutrality allows it to be easily combined with a variety of textures and patterns. The color provides a sense of stability and groundedness.