Cocoa Brown
General Information about Cocoa Brown
The hex color code #302523 represents a dark, muted shade of brown, often referred to as Cocoa Brown. It is composed of 18.82% red, 14.51% green, and 13.73% blue. In the RGB color space, it is defined as (48, 37, 35). This color falls within the brown color family, known for its association with earth, nature, and stability. It tends to evoke feelings of warmth, comfort, and reliability. Colors similar to Cocoa Brown can be found in natural elements like soil, wood, and coffee beans. The color is frequently used in designs aiming for a rustic, vintage, or organic aesthetic. It's important to note that the perceived color can vary slightly depending on the display device and ambient lighting conditions.
The hex color #302523, also known as Cocoa Brown, presents some accessibility considerations, particularly in web design. Its relatively dark nature means it requires careful selection of foreground colors to ensure sufficient contrast. According to WCAG (Web Content Accessibility Guidelines), text and interactive elements should have a contrast ratio of at least 4.5:1 against the background for normal text and 3:1 for large text. When using #302523 as a background, lighter colors like white, light gray, or pale yellow are preferable for text to meet these guidelines. Tools like contrast checkers can help verify compliance. Insufficient contrast can make content difficult to read for users with visual impairments. Designers should also consider users with cognitive disabilities, who may benefit from higher contrast ratios. Therefore, thoughtful application of #302523 is essential for inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Warm and inviting backgrounds
Cocoa Brown (#302523) can be effectively used as a background color for websites related to coffee, chocolate, or natural products, creating a warm and inviting atmosphere. In fashion, it suits autumn/winter collections for coats, sweaters, and accessories. It's also ideal for interior design, lending a cozy feel to living rooms, bedrooms, and studies. For branding, it works well for companies wanting to convey reliability and comfort, such as cafes, bakeries, or artisanal goods. In webdesign, it creates an excellent base for highlighting lighter text and imagery, bringing a sense of nature.
Natural beauty and vintage design
In beauty and cosmetics, Cocoa Brown (#302523) works exceptionally well for eye shadows, brow pencils, and bronzers, providing a natural and understated look. For graphic design, it serves as an excellent color for creating rustic or vintage-themed designs, adding depth and sophistication. In marketing materials, it can be used to evoke a sense of warmth and reliability, making it suitable for brands in the food, beverage, or home goods industries. It also is an excellent base for packaging designs aiming for a natural or organic feel.
Calming UI/UX design
Cocoa Brown (#302523) is a versatile choice in UI/UX design for crafting themes for applications that require a calming and natural aesthetic, such as meditation apps or reading platforms. Its subtle earthiness provides a gentle backdrop, reducing eye strain and promoting focus. It also performs well in educational apps, where it creates a secure and grounding environment, especially in content related to nature, geography, or history. By employing this color, developers can offer users a user experience that feels intuitive, accessible, and inherently comfortable.