Cocoa Brown

General Information about Cocoa Brown

The hex color code #30251D represents a dark shade of brown, often described as "Cocoa Brown." It's composed of 18.82% red, 14.51% green, and 11.37% blue. In the RGB color space, it is represented as rgb(48, 37, 29). This color falls within the brown color family and evokes feelings of warmth, earthiness, and comfort. In color psychology, browns are often associated with stability, reliability, and a sense of grounding. Cocoa Brown, in particular, can also suggest luxury and sophistication, depending on the context in which it's used. It's a versatile color that can be applied in various design fields, from web development to interior design, and fashion.

The color #30251D, a deep cocoa brown, presents specific accessibility challenges, particularly concerning color contrast. When used as a background, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to comply with WCAG guidelines. Tools like contrast checkers are invaluable in verifying compliance. Visually impaired users may struggle with low contrast, emphasizing the importance of careful color selection. Additionally, consider users with color vision deficiencies; avoid using color alone to convey critical information. Providing alternative cues, such as text labels or icons, alongside color can significantly improve accessibility. The color's darkness also means interactive elements like buttons or links need clear visual indicators to distinguish them from static content.

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Applications

• Branding and Logo Design

  Cocoa Brown (#30251D) exudes warmth and sophistication, making it an excellent choice for branding materials that aim to convey reliability and elegance. In logo design, it can be paired with gold or cream accents to create a luxurious feel, suitable for businesses in the finance, hospitality, or gourmet food industries. For websites, this color works well in headers, footers, or as a background for testimonials, creating a sense of trust and history. Its grounding nature also makes it ideal for companies focused on sustainability or organic products.

• Interior Design

  In interior design, Cocoa Brown serves as a comforting and versatile neutral. It can be used as a wall color in living rooms or bedrooms to create a cozy atmosphere, especially when combined with soft lighting and plush textures. For furniture, it provides a classic and timeless appeal, working well with leather sofas or wooden accents. This color also shines in kitchens, where it can be used for cabinetry or countertops, adding warmth and richness to the space. Accents of brass or copper can enhance the luxurious feel.

• Fashion and Apparel

  Cocoa Brown is a staple in the fashion world, lending itself well to both casual and formal wear. As a base color for outerwear like coats or jackets, it offers a sophisticated alternative to black or navy. In accessories like belts, handbags, or shoes, it adds a touch of understated elegance. This color also works beautifully in knitwear, creating cozy sweaters or cardigans. It pairs exceptionally well with earth tones, jewel tones, or metallics, allowing for versatile styling options. Its timeless appeal ensures it remains a wardrobe staple for years to come.

Complementary color

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