Zeus
General Information about #302518
The hex color #302518, also known as Zeus, is a very dark, desaturated shade of brown. It falls within the brown color family, characterized by its earthy and natural tones. In the RGB color model, #302518 is composed of 18.82% red, 14.51% green, and 9.41% blue. Converting it to the CMYK color model yields approximately 0% cyan, 23% magenta, 50% yellow, and 81% black. This color is often associated with feelings of stability, earthiness, and grounding. Due to its darkness, it requires careful consideration when used in design to ensure sufficient contrast and readability. Its subtle nature makes it suitable for backgrounds or accent elements where a muted, understated presence is desired, but attention must be paid to readability and the user experience.
The color #302518, a very dark and desaturated brown, presents several accessibility challenges, particularly when used as a background or text color. Its low luminance value necessitates careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, especially for users with visual impairments. When using #302518, ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). Lighter colors like #FFFFFF, #FAF9F6, or shades of yellow would be more appropriate as contrasting text colors. Using a color contrast checker is highly recommended to verify compliance with accessibility standards and to ensure that content is perceivable by all users, including those with low vision or color blindness. Additionally, avoid relying solely on color to convey information; use text labels or icons to provide alternative cues.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #302518 can be used sparingly for elements that require a subtle, earthy tone, such as borders, dividers, or as a background for small sections. It pairs well with lighter, contrasting colors for text and interactive elements. It is well suited for the creation of dark mode web designs in combination with lighter contrasting colours.
Interior Design
In interior design, #302518 can serve as an accent color in spaces aiming for a rustic or natural aesthetic. It can be used on walls, furniture, or decorative items, complemented by lighter wood tones and natural fabrics. This color can create a grounding effect when used to create an inviting warm atmosphere.
Fashion
In fashion, #302518 can be incorporated into clothing designs for a sophisticated and understated look. It works well for outerwear, accessories, or as a base color for patterns. It is often used as an accent color for autumn and winter clothing and can give an impression of reliability.