Blackcurrant
General Information about Blackcurrant (#302439)
The hex color #302439, commonly referred to as Blackcurrant, is a dark and muted shade of purple. In the RGB color model, it consists of 15.69% red, 14.12% green, and 22.35% blue. This composition results in a color that is perceived as sophisticated, mysterious, and slightly melancholic. Blackcurrant belongs to the family of dark purples and shares characteristics with colors like eggplant and plum, although it is typically less vibrant. Its hexadecimal value makes it easily representable in digital design and web development, where it is frequently used to create a sense of depth and elegance. It's important to consider the psychological effect of this color, as it can convey both luxury and somberness, depending on its context.
The hex color #302439, also known as Blackcurrant, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 3.7 cd/m² means that it provides insufficient contrast when used as text against a white or light background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Blackcurrant fails to meet these thresholds, potentially rendering text difficult to read. To improve accessibility, consider using #302439 sparingly and always pair it with a significantly lighter color for text or interactive elements. A lighter shade of purple or off-white would create better contrast and enhance readability, ensuring a more inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Blackcurrant (#302439) can be used as a background color for website headers or footers to create a sophisticated and mysterious ambiance. However, it is crucial to ensure that the text used on these backgrounds has sufficient contrast for readability. Consider using it for decorative elements like borders, dividers, or icons, paired with lighter accent colors to maintain visual interest and accessibility. It can also be used in data visualizations to represent categories or highlight specific data points, especially when used alongside contrasting colors.
Beauty and Fashion
In the beauty and fashion industry, Blackcurrant (#302439) can be used to create alluring and elegant makeup looks. It works well as an eyeshadow color for creating smoky eyes or as a lipstick shade for a bold and dramatic effect. Furthermore, it could be a great choice for garments such as dresses or evening gowns, adding an element of sophistication and mystery. This color complements various skin tones and can be paired with accessories in silver or gold for a luxurious touch.
Interior Design
In interior design, Blackcurrant (#302439) can be used to create a cozy and sophisticated atmosphere. Consider using it as an accent wall color in a bedroom or living room to add depth and richness to the space. It pairs well with neutral colors like gray, beige, or white, as well as metallic accents like brass or copper. Incorporate it into textiles such as cushions, curtains, or rugs to add texture and visual interest. Ensure adequate lighting to prevent the room from feeling too dark or gloomy.