Cocoa Brown
General Information about Cocoa Brown (#302420)
The hex color #302420, often referred to as Cocoa Brown, is a dark and muted shade of brown. It belongs to the brown color family, characterized by its earthy and warm undertones. In the RGB color model, #302420 is composed of 18.82% red, 14.12% green, and 12.55% blue. In the CMYK color model, it consists of 0% cyan, 25% magenta, 33% yellow, and 81.18% black. This color is often associated with nature, stability, and comfort. Its subdued nature makes it suitable for creating a sense of calmness and reliability. Because of its warm undertones it is frequently used in designs related to food, home and earthy design trends.
The hex color #302420, a dark, muted brown, presents several accessibility considerations for web developers. Its low luminance necessitates careful attention to color contrast, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, when using #302420 as a background, developers must select light-colored text to ensure readability. Tools like contrast checkers can help assess compliance. Additionally, avoid relying solely on color to convey information; incorporate text labels and icons for users who may not perceive color differences. Meaningful hover and focus states are also important to enhance usability for keyboard users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Cocoa Brown (#302420) is a versatile shade for website backgrounds, particularly for brands aiming to convey sophistication and earthiness. Its dark hue works well in creating a subdued atmosphere on a website, making it ideal for portfolios, blogs, or online stores that emphasize natural or handcrafted products. When used in combination with lighter text and elements, Cocoa Brown can offer an elegant and professional look. It is very suitable to make the website layout harmonic.
Interior Design Accent
In interior design, Cocoa Brown (#302420) can be employed to create a cozy and inviting space. It works well as an accent wall color or for furniture upholstery. This color pairs beautifully with natural materials like wood and stone, enhancing a room's warmth and creating a relaxed ambiance. Its calming undertones also make it a suitable choice for bedrooms or living areas where comfort and serenity are desired.
Fashion Apparel and Accessories
Cocoa Brown (#302420) is often seen in fashion, particularly in autumn and winter collections. It's a classic and understated color for outerwear, sweaters, and accessories like boots and bags. It conveys a sense of sophistication and pairs well with other neutral tones like beige, cream, and gray. This color is also seen as a more relaxed alternative to black, which makes it suitable for various occasions.