Jacko Bean
General Information about #302400
The hex color code #302400, also known as Jacko Bean, is a dark, muted shade of brown. It's composed of 18.82% red, 14.12% green, and 0% blue. In the RGB color space, it is represented as rgb(48, 36, 0). This color is perceived as earthy and warm, often associated with nature and autumnal themes. It lacks vibrancy due to the absence of blue and the low saturation of red and green. In terms of color theory, #302400 belongs to the brown color family, which are generally considered neutral and grounding colors. They evoke feelings of stability and security. Its specific hue suggests a connection to coffee beans or dark soil, making it applicable to themes related to nature and organic materials.
The hex color #302400, also known as Jacko Bean, presents significant accessibility challenges. Its low luminance value of approximately 3.6 cd/m² results in poor contrast against both white and black backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text to ensure readability for users with moderate visual impairments. #302400 falls far short of these recommendations. Therefore, it should be avoided for text or interactive elements. If this color is essential for branding, provide high-contrast alternatives for text, links, and buttons. Ensure sufficient spacing and sizing for interactive elements to improve usability for people with motor disabilities. Additionally, consider users with color vision deficiencies; test the design with tools that simulate different types of color blindness to confirm information is not lost due to color alone.
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Applications
Web Design Accent
In web design, #302400 can serve as an accent color for backgrounds or dividers, especially when aiming for an earthy or vintage aesthetic. It is particularly well-suited for designs related to coffee, chocolate, or autumn themes. Due to its low contrast, avoid using it for text. Instead, use it to subtly highlight specific sections or elements on a page. For example, it can serve as a muted background for testimonials or a subtle border for image galleries. Pair it with lighter, contrasting colors for calls to action and essential text to ensure readability and usability.
Interior Design Accent
In interior design, #302400 can be used to evoke warmth and coziness, especially in spaces like living rooms or studies. Consider using it for accent walls, cushions, or decorative items. It complements natural materials such as wood and leather, enhancing a rustic or traditional style. Pair it with lighter neutrals like cream or beige to create balance and prevent the space from feeling too dark. The color can also be incorporated into furniture finishes or textile patterns to add depth and character to the overall design.
Fashion Accessories
In fashion, #302400 can be used as a grounding neutral, best suited for accessories such as belts, shoes, or bags. It pairs well with brighter colors such as teal, mustard, or burgundy to create a sophisticated and balanced look. Consider using it in textures like suede or leather to enhance its richness and depth. It is especially well-suited for autumn and winter wardrobes, evoking a sense of warmth and understated elegance. Avoid using it as a primary color for clothing, as it can appear somewhat dull and uninspiring on its own.