Cocoa Brown
General Information about Cocoa Brown
The hexadecimal color code #302321, commonly known as Cocoa Brown, is a dark shade of brown. It is composed of 18.82% red, 13.73% green, and 12.94% blue. In the RGB color model, this translates to 48 red, 35 green, and 33 blue. In the CMYK color model, it is composed of 0% cyan, 27.08% magenta, 31.25% yellow, and 81.18% black. The hue angle is 11.2 degrees, its saturation is 16.67%, and the lightness value is 15.9%. This color evokes a sense of warmth, earthiness, and comfort. It is often associated with nature, stability, and reliability, making it a versatile choice for various design applications. Cocoa Brown is a muted and understated color, lending itself well to backgrounds, accents, and branding elements.
The hex color #302321, also known as Cocoa Brown, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for Level AA or AAA compliance. This means that users with moderate visual impairments might find it difficult to read. To improve accessibility, consider using #302321 for larger text sizes or pairing it with a much lighter background color to increase the contrast ratio. Alternatively, it may be suitable for decorative elements where readability is not crucial. Always test color combinations with accessibility tools to ensure sufficient contrast for users with visual impairments. If the color is used in charts or graphs, ensure there are alternative cues like labels or patterns to convey information to individuals who cannot distinguish between colors.
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Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Cocoa Brown (#302321) can be effectively used in website backgrounds to create a warm and inviting atmosphere. It works well for websites related to coffee shops, bakeries, or any brand aiming for a rustic or natural feel. The color provides a subtle, earthy tone that doesn't distract from the content while adding depth to the overall design. Its subdued nature also pairs well with brighter accent colors, allowing for a balanced and visually appealing user interface. Using it for section dividers or subtle patterns can add to the aesthetic without overwhelming the user.
Interior Design
In interior design, Cocoa Brown (#302321) serves as a grounding neutral, ideal for walls in living rooms or bedrooms seeking a cozy ambiance. It pairs beautifully with creams, beiges, and muted greens, creating a natural and harmonious palette. Using this color for accent walls can add depth and warmth to a room. Furthermore, it works effectively for furniture upholstery, particularly for sofas and armchairs, providing a comfortable and inviting feel. Accessorizing with textures like wool and linen can enhance the overall sense of warmth.
Branding and Packaging
Cocoa Brown (#302321) is a sophisticated choice for branding elements like logos and packaging, especially for brands focused on natural, organic, or artisanal products. It conveys a sense of warmth, reliability, and authenticity. Using this color for product packaging can give it a premium and earthy feel, making it stand out on shelves. Furthermore, it can be incorporated into business cards and marketing materials to create a consistent and recognizable brand identity, evoking feelings of comfort and trust among customers.