Blackcurrant
General Information about #302240
The hex color #302240, often referred to as Blackcurrant, is a dark, muted shade of purple. In the RGB color model, it is composed of 18.82% red, 13.33% green, and 25.1% blue. This combination results in a color that evokes a sense of sophistication and mystery. It is commonly used in designs to create a luxurious or elegant feel. This hex code can be converted to other color models, such as CMYK (Cyan, Magenta, Yellow, Key/Black) for print purposes or HSL (Hue, Saturation, Lightness) for more nuanced color manipulation. Understanding its composition helps designers leverage its unique properties effectively in various applications. The name 'Blackcurrant' likely alludes to the color of the dark berries, enhancing its association with richness and depth.
The color #302240, also known as Blackcurrant, presents some accessibility challenges, particularly regarding text legibility. When used as a background color, sufficient contrast is crucial to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Pairing this dark shade with light colors like white, light yellow (#FFFFE0), or pale green (#98FF98) can help achieve adequate contrast. Avoid using dark text or other dark colors on a #302240 background, as this can make it difficult for users to distinguish text from the background. Careful consideration of color combinations is essential to make web content accessible and inclusive.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple that provides a similar aesthetic but may offer better contrast in certain contexts.
- #191970
A darker, more muted purple that can be used to create a sense of depth and sophistication.
- #551a8b
Provides a balance between vibrancy and subtlety, making it a versatile option for various design purposes.
Applications
Web Design
Blackcurrant (#302240) can be used in website design to create a sophisticated and mysterious aesthetic, especially in the background for hero sections or footers. It pairs well with lighter accent colors like lavender or gold to create a visually appealing and elegant contrast. In UI design, this color can be used for elements like navigation bars or buttons to give a premium feel. Its dark hue helps to guide the user's eye and draw attention to call-to-action elements.
Fashion and Interior Design
In fashion, #302240 can be used as a base color for evening wear or formal attire, evoking a sense of luxury and refinement. It is often paired with metallic accents like silver or rose gold to enhance its regal appeal. In interior design, this color can be used for accent walls or upholstery to create a cozy and inviting atmosphere. It works well with natural materials like wood and stone to bring a sense of harmony and balance to the space. Additionally, Blackcurrant is a good option for branding purposes, offering a unique aesthetic.
Cosmetics and Graphic Design
Used in cosmetics for eyeshadows and lipsticks. The color lends a touch of drama and mystery to makeup looks, making it popular for evening wear and special occasions. In graphic design, this color provides a sophisticated touch to logos, posters, and marketing materials. Its deep hue can create a sense of depth and intrigue, helping to capture the audience's attention. It is often used in industries such as fashion, beauty, and technology to convey innovation and sophistication.