Cocoa Brown
General Information about Cocoa Brown (#30221C)
The hex color #30221C, often referred to as Cocoa Brown, is a dark, muted shade of brown. It's created by combining specific amounts of red, green, and blue light, with its hexadecimal code representing these proportions. In the RGB color model, it consists of 18.82% red, 13.33% green, and 10.98% blue. This color evokes feelings of warmth, comfort, and earthiness, similar to the color of chocolate or rich soil. It is often associated with stability, reliability, and nature. In color psychology, browns are generally seen as reassuring and grounding colors, making them a popular choice for branding and design seeking to convey these qualities. It's often described as a mature and sophisticated color.
The color #30221C, a dark cocoa brown, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, and 3:1 for large text, as per WCAG guidelines. This color might not be suitable for conveying crucial information through color alone, as users with visual impairments may struggle to differentiate it from other dark shades. Also, consider that individuals with low vision may benefit from the option to adjust color schemes on a website or application, providing them with a more accessible experience. Using this color for decorative elements is permissible, but essential content should prioritize sufficient contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Cocoa brown is a versatile color for website backgrounds, providing a warm and inviting feel. It works particularly well for sites related to food, nature, or artisanal products. When using it as a background, ensure that the text is light and legible to maintain good contrast. It can be combined with other earthy tones or light, contrasting colors to create a balanced and visually appealing design. Consider using it in headers or footers to create visual sections on a page.
Interior Design
In interior design, cocoa brown serves as a grounding neutral. It can be used for wall paint, furniture upholstery, or flooring. Its warm undertones make it a cozy and inviting choice for living rooms and bedrooms. Pair it with lighter colors such as cream, beige, or soft blues to create a balanced and harmonious space. Accessorize with natural materials like wood and leather to enhance the earthy feel. It can also be used for kitchen cabinetry or countertops for a sophisticated look.
Fashion and Apparel
In the fashion world, cocoa brown is a classic color used in clothing and accessories. It's particularly popular for autumn and winter collections. Cocoa brown coats, sweaters, and boots are wardrobe staples. It can be paired with other neutral colors like black, gray, and white, or with pops of color like mustard yellow or deep red. The color is versatile and suits a variety of skin tones, making it a reliable choice for everyday wear or more formal occasions. It is used in shoes, bags, and belts.