Cocoa Brown
General Information
The hexadecimal color code #30211B represents a dark, muted shade of brown, often referred to as Cocoa Brown. It's composed of 18.82% red, 12.94% green, and 10.59% blue. In the RGB color space, it is a subtle and earthy tone, evoking feelings of warmth, comfort, and stability. This color falls within the brown color family, known for its natural and grounding qualities. Hex color codes are widely used in web design and digital media to precisely specify colors for various elements, ensuring consistency across different platforms and devices. The lower values of the red, green, and blue components indicate a relatively dark shade.
The color #30211B, a deep cocoa brown, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it might not meet the WCAG (Web Content Accessibility Guidelines) requirements for contrast ratio, potentially making it difficult for users with visual impairments to read. A contrast ratio of at least 4.5:1 is generally recommended for standard text and 3:1 for large text. Therefore, when using this color for text, it's crucial to pair it with a very light background or consider using it for larger text elements. It's advisable to test the contrast ratio using online tools to ensure compliance. Also, avoid using this color alone to convey important information. Supplement it with other visual cues or text to ensure inclusivity for all users, including those with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
In web design, Cocoa Brown can be used to create a warm and inviting atmosphere, especially for websites related to coffee, chocolate, or natural products. It works well for headers, footers, and background accents, providing a sense of groundedness and reliability. When using it for text, ensure sufficient contrast for readability. Consider pairing it with lighter, complementary colors to balance its depth and richness. In UI design, this color can be used for subtle shadows, borders, and separators, adding a touch of elegance without being overwhelming.
Interior Design
In interior design, Cocoa Brown is a classic color for creating a cozy and comfortable space. It can be used for walls, furniture, or accent pieces. It pairs well with natural materials like wood and stone, as well as warm metallics like gold and copper. Consider using it in living rooms, bedrooms, or studies to create a sense of relaxation and warmth. Lighter accents and good lighting are important to prevent the space from feeling too dark or heavy.
Fashion and Graphic Design
In fashion, Cocoa Brown is a versatile neutral that can be used in a variety of ways. It can be used for clothing, accessories, or footwear. It pairs well with a range of colors, from earthy tones to bright pops of color. Consider using it for classic pieces like coats, pants, or boots. In graphic design, Cocoa Brown can be used to create a sophisticated and earthy feel. It is suitable for branding, packaging, and print materials, especially for products related to food, nature, or sustainability.