Cocoa Brown
General Information about Cocoa Brown
The hex color #302022, commonly known as Cocoa Brown, is a dark and muted shade of brown. It is composed of 18.82% red, 12.55% green, and 13.33% blue. In the RGB color space, it is defined as rgb(48, 32, 34). This color conveys a sense of warmth, earthiness, and sophistication. It is often associated with nature, stability, and comfort. Cocoa Brown is frequently used in design to evoke feelings of reliability, grounding, and tradition. Its subtle and understated nature makes it a versatile choice for a wide range of applications, from branding to interior design. The color is not especially bright or vibrant, contributing to its calming effect.
The hex color #302022, also known as Cocoa Brown, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is relatively low, which can make it difficult for users with visual impairments to read comfortably. To enhance accessibility, it is advisable to pair this color with lighter backgrounds or to use it for purely decorative purposes where legibility is not critical. If used for interactive elements, ensure sufficient contrast by using lighter shades for text or interactive components to meet WCAG (Web Content Accessibility Guidelines) standards. Also, avoid using it as the sole indicator of an action or state, as colorblind users may not be able to perceive the difference. Providing alternative visual cues, such as icons or text labels, can further improve accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Cocoa Brown (#302022) can serve as a grounding element in website design, particularly for brands aiming to evoke feelings of reliability, tradition, and comfort. It is well-suited for backgrounds, borders, or subtle accents, particularly when combined with neutral or complementary colors such as beige, cream, or muted gold. This color evokes a sense of warmth and stability, making it ideal for financial services, educational institutions, or companies with a long history. Its understated elegance can enhance the overall user experience by creating a sense of trust and dependability.
Interior Design
In interior design, Cocoa Brown (#302022) can contribute to creating a warm and inviting atmosphere. It works well as an accent color for walls, furniture, or decorative items in living rooms, bedrooms, or libraries. The color's rich undertones add depth and character to a space, and it pairs well with natural materials such as wood, leather, and stone. To enhance the visual appeal, consider pairing it with lighter colors such as ivory or cream, or introduce pops of brighter colors such as teal or mustard yellow to add visual interest. The color also works well for textile and upholstery.
Fashion and Apparel
In the realm of fashion, Cocoa Brown (#302022) can be used to create versatile and sophisticated looks. It works well for outerwear such as coats, jackets, and sweaters, or can be used as an accent color for accessories such as handbags, belts, and shoes. The color is gender-neutral and can be used to create both casual and formal ensembles. Cocoa Brown pairs well with a variety of colors, including navy blue, olive green, and burgundy, making it a versatile choice for creating stylish and timeless outfits. This color is very adaptible to different textile.