Cocoa Brown
General Information about Cocoa Brown (#30201B)
The hexadecimal color #30201B, often referred to as 'Cocoa Brown,' is a dark and muted shade of brown, categorized within the brown color family. Its composition comprises a blend of red, green, and blue light, with relatively low values for each, resulting in its subdued nature. In the RGB color model, it consists of 18.82% red, 12.55% green, and 10.59% blue. This color exudes a sense of warmth, earthiness, and sophistication. It is frequently associated with nature, stability, and reliability, making it a popular choice for various design applications. Its low saturation and luminance contribute to its versatility, allowing it to be combined with a wide range of other colors, from neutrals to bright, contrasting hues, to create diverse aesthetic effects.
The color #30201B, a dark and muted brown, presents some accessibility challenges. Its low luminance value necessitates careful consideration of contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, particularly for users with visual impairments. When using #30201B as a background, ensure that text color is a light hue, ideally white or a very light shade of gray or beige, to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Conversely, if #30201B is used for text, a light background color is essential. In addition, any interactive elements using this color should have clear visual cues and sufficient size to facilitate interaction. Moreover, avoid relying solely on color to convey information; use text labels, icons, or patterns to ensure that content is accessible to all users, including those with color blindness.
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Applications
Web Design and Interior Design
In web design, #30201B can be employed as a background color for website headers or footers to impart a sense of warmth and sophistication. It can also be used sparingly for borders, dividers, or subtle accents to add depth to the overall design. However, due to its darkness, it's advisable to avoid using it for large blocks of text or interactive elements without careful consideration of contrast ratios. For interior design, this color evokes feelings of coziness. Combining it with light-colored furniture will create a balanced, visually appealing and comfortable environment.
Fashion and Beauty
In fashion, #30201B can be used for items like leather jackets, or corduroy pants. As a garment color, it conveys ruggedness and vintage style. In beauty, this color is suitable for makeup items like eyeshadows or eyebrow pencils. Its versatility allows it to be used in many different scenarios, like adding contour or volume. The makeup and fashion industries benefit from the timeless beauty and adaptability that the color provides.
Graphic Design
In graphic design, Cocoa Brown adds a natural and earthy touch to projects. This color is perfect for logos and branding materials that want to look sturdy, authentic, and reliable. It's an excellent choice for brands who want to evoke feelings of trust and history in their visual identities. Cocoa Brown stands out in packaging, delivering a sense of warmth and luxury that customers naturally appreciate. This application can enhance product appeal and brand recognition, making it a strategic option.