Clinker
General Information about #302008
The hexadecimal color code #302008 represents a very dark shade of brown, often described as a Clinker color. It is composed of 18.82% red, 12.55% green, and 3.14% blue. In the RGB color space, it is closer to black than any other color. The color is created by reducing the intensity of red, green, and blue primaries. This specific hex code is characterized by its earthy, muted tone, lacking vibrant saturation. It suggests a color found in natural materials, and its darkness implies weight and stability. The color is typically associated with materials like soil, wood, or dark chocolate, and is often linked to themes of earthiness, nature, and antiquity. The low saturation creates a calm and understated effect.
The color #302008 presents significant accessibility challenges, primarily due to its very low luminance. This dark, muted shade fails to provide sufficient contrast against typical background colors like white, making text illegible and interface elements difficult to discern for users with visual impairments. The Web Content Accessibility Guidelines (WCAG) require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against its background. #302008 falls far short of these recommendations, causing usability issues for individuals with low vision, color blindness, or those simply viewing the content in less-than-ideal lighting conditions. Therefore, using this color for text or critical UI elements is strongly discouraged. When #302008 is unavoidable due to brand restrictions, it is essential to pair it with a very light background color, conduct thorough accessibility testing with diverse user groups and explore alternatives that offer improved contrast while remaining visually cohesive.
Shades
Digital Color Formats
Alternative colors
- #4a3825
A slightly lighter brown that offers better contrast against white backgrounds.
- #d3bca1
A desaturated beige that can be used as a background color to complement darker browns.
- #402808
A darker, but more saturated brown which can be a good alternative to provide a slightly greater visual impact while retaining a similar tone.
Applications
Web Design
In web design, this color can be used sparingly as a background for a small section or as a subtle accent color. However, it should never be used for text or interactive elements without ensuring sufficient contrast. Its dark and muted nature can evoke a sense of earthiness, antiquity, or subtle luxury, making it suitable for websites related to coffee, chocolate, or historical themes. Consider using it as a secondary color to complement brighter, more accessible hues.
Interior Design
In interior design, #302008 can be employed as a grounding color in a room, such as for wooden furniture, leather accents, or as a dark trim. It can create a warm and inviting atmosphere when paired with lighter, warmer tones like creams, beiges, or golds. Avoid using it in large amounts in small rooms, as it can make the space feel even smaller and darker. Accents in brighter colors are recommended to create contrast and prevent the space from feeling drab.
Graphic Design
In graphic design, #302008 can provide a sophisticated touch to logos, packaging, or print materials, especially for brands aiming to convey a sense of tradition, craftsmanship, or natural ingredients. When using it, ensure that the overall design incorporates sufficient contrast and readability. For example, combining it with light or bright colors in text or graphical elements to make sure that any visual aspect is clearly displayed to the audience.