Jacarta
General Information about Jacarta (#301E67)
The hex color #301E67, also known as Jacarta, is a deep, muted shade of purple or violet. It belongs to the family of purple hues, which are often associated with royalty, spirituality, creativity, and mystery. In the RGB color model, #301E67 is composed of 18.82% red, 11.76% green, and 40.39% blue. This combination gives it a rich, complex character that sets it apart from brighter, more saturated purples. The color name, Jacarta, hints at its potential use in branding or design contexts aiming for a sophisticated or exotic feel. The color's relative darkness makes it suitable for applications where a sense of depth or understated elegance is desired.
The hex color #301E67, also known as Jacarta, presents some accessibility challenges due to its relatively low luminance. When used as a foreground color for text or interactive elements, it requires careful consideration of the background color to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Therefore, pairing #301E67 with lighter colors like white, light gray, or pale yellow is crucial to meet these standards. Avoid using it with dark backgrounds, as this will render text illegible for many users, especially those with visual impairments. Tools like contrast checkers can help evaluate the color combinations. The color also presents challenges for people with color blindness.
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Applications
Web Design
In web design, Jacarta (#301E67) can be utilized to create a sense of sophistication and mystery. It's well-suited for headers, banners, and backgrounds, particularly in websites related to luxury goods, art, or technology. However, due to its darkness, it should be used sparingly and paired with lighter accent colors to ensure readability and visual balance. For instance, it can serve as a background color for a section with white or light-yellow text to create a visually striking contrast. Button designs might also benefit from this color, combined with hover effects to improve user experience.
Fashion
In the realm of fashion, Jacarta (#301E67) is often associated with elegance and formality. It can be used in evening wear, accessories, and footwear to add a touch of refinement. Combining it with metallic accents like gold or silver can further enhance its luxurious appeal. The color is well-suited for creating a bold and distinctive look, particularly when used in statement pieces such as dresses, coats, or handbags. When incorporating Jacarta into an outfit, balance is key. Pair it with neutral colors or complementary shades to avoid overwhelming the overall aesthetic and maintain visual harmony.
Interior Design
In interior design, Jacarta (#301E67) can be employed to create a dramatic and cozy atmosphere. It is a suitable choice for accent walls, upholstery, and decorative elements in living rooms, bedrooms, or home offices. When using it in a room, consider the lighting conditions, as darker colors can make a space feel smaller and more enclosed. To counteract this, incorporate ample natural light and lighter-colored furnishings. Complementary colors such as pale yellow or light gray can also help to brighten the space and create a balanced and inviting environment. This color is especially effective when used in velvet or other plush materials.