Blackcurrant
General Information
The hex color code #301E3F, also known as Blackcurrant, is a dark, muted shade of purple. In the RGB color model, it is composed of 18.82% red, 11.76% green, and 24.71% blue. In the CMYK color model, it consists of 23.85% cyan, 52.37% magenta, 0% yellow, and 75.29% black. This color often evokes feelings of sophistication, mystery, and creativity. Its depth makes it suitable for designs aiming for elegance or a touch of the unusual. Because of the color's low saturation, it is not a very loud color and can often be used as a background color. However, in order to meet accessibility requirements, a lighter color must be used for any text on the background.
The hex color #301E3F, also known as Blackcurrant, presents some accessibility challenges, especially when used for text. Due to its dark nature, it requires careful consideration of contrast ratios to ensure readability for all users, including those with visual impairments. A light background is crucial to achieve sufficient contrast, aiming for a WCAG (Web Content Accessibility Guidelines) AA or AAA rating. Specifically, for normal text (14pt/18px and smaller), a contrast ratio of at least 4.5:1 is recommended, while for large text (18pt/24px and larger), a ratio of 3:1 is necessary. When using this color for interactive elements like buttons or links, additional visual cues, such as underlines or borders, should be provided to enhance usability and make the interactive elements easily identifiable.
Shades
Digital Color Formats
Alternative colors
- #4e345c
A lighter shade of purple that provides better contrast against white backgrounds.
- #434a54
A more neutral gray that works well for backgrounds and provides good readability.
- #6a2c70
A vibrant purple which is a good alternative if the design requires a brighter tone of purple. However, ensure the background allows for sufficient contrast.
Applications
Web Design
In web design, Blackcurrant (#301E3F) can serve as a sophisticated background for sections needing emphasis, such as headers or footers. When used sparingly, it conveys elegance and depth. For user interfaces, it's suitable for secondary elements like inactive buttons or subtle dividers, avoiding overbearing darkness. It can be combined with lighter accents, such as whites or pastel colors, to create visually pleasing contrast and ensure accessibility. The color can also be utilized for data visualization where the darkest shade is needed to represent a category.
Fashion
In fashion, Blackcurrant brings a touch of mystery and sophistication. It can be incorporated into evening wear for a classy and alluring look. The color works well as an accent piece in accessories like scarves or handbags or for creating a monochromatic outfit with varying textures. Furthermore, this color can be used for activewear as well.
Interior Design
Blackcurrant (#301E3F) is well-suited for creating accent walls or adding depth to smaller spaces in interior design. It pairs beautifully with metallic accents like gold or copper, which brings warmth and richness to the room. This color adds a certain luxury to the design. It works particularly well in bedrooms or studies, fostering an atmosphere of coziness and introspection. It is also appropriate for use in home decor, for example candles or pillows.