Cocoa Brown
General Information about Cocoa Brown
The hexadecimal color code #301E27 represents a dark, muted shade of brown often referred to as Cocoa Brown. It is composed of 18.82% red, 11.76% green, and 15.29% blue. In the RGB color space, it is described as RGB(48, 30, 39). The color sits within the brown color family and is characterized by its earthy, warm undertones. Colors like Cocoa Brown are frequently associated with feelings of comfort, stability, and nature. In color psychology, browns often represent reliability and resilience. They can also evoke a sense of nostalgia and connection to the earth, making them a popular choice for branding and design aiming to create a sense of trustworthiness and warmth.
The color #301E27, also known as Cocoa Brown, presents some accessibility challenges, especially when used as text on a white or light background. Its relatively low luminance (brightness) can make it difficult for users with visual impairments to read comfortably. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast between text and background is crucial. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #301E27 as text on a white background may not meet these ratios. To improve accessibility, consider pairing it with a much lighter color or using it sparingly for decorative elements rather than essential text. You can also use online contrast checkers to verify compliance. When using it for buttons, make sure to check the contrast ratio for the active, hover and focus states.
Shades
Digital Color Formats
Alternative colors
- #4e342e
A lighter shade of brown that provides better contrast against white backgrounds, improving readability.
- #434a54
A neutral gray that can serve as a safer option for text, ensuring accessibility standards are met.
- #463329
A warmer brown that offers a more inviting feel while potentially improving contrast compared to Cocoa Brown.
Applications
Interior Design
Cocoa Brown (#301E27) can be employed to create a warm and inviting atmosphere in interior design. It is suitable for accent walls, furniture upholstery, or decorative elements like cushions and throws. Its earthy tone pairs well with natural materials like wood and stone, enhancing the sense of coziness and sophistication. Moreover, it can be combined with lighter neutral colors to balance the depth and prevent the space from feeling too dark. When used in bedrooms it can promote relaxation, while in living rooms, it can foster a welcoming environment for guests.
Web Design
In web design, Cocoa Brown can serve as an elegant background color for websites related to topics like coffee, chocolate, or artisanal goods. It can be integrated into the color scheme of a website to evoke feelings of warmth and sophistication. However, it's important to use it judiciously, ensuring sufficient contrast with text and other design elements to maintain readability and accessibility. It might be used in website headers, footers, or as a subtle background for specific content sections to provide visual interest without overwhelming the user.
Fashion Design
Cocoa Brown can be incorporated into fashion design to create sophisticated and earthy looks. It is suitable for outerwear like coats and jackets, as well as accessories such as handbags, belts, and shoes. This color works well with other natural tones like beige, olive green, and cream, to create a harmonious and understated ensemble. Additionally, it can be paired with bolder colors like deep red or teal for a more vibrant and eye-catching effect. The versatility of Cocoa Brown makes it a valuable addition to any wardrobe.