Cocoa Brown

#301E1E

General Information about Cocoa Brown

The hex color code #301E1E represents a dark shade of brown, often referred to as Cocoa Brown. It is composed of 18.82% red, 11.76% green, and 11.76% blue. In the RGB color model, these values combine to create a muted, earthy tone. Cocoa Brown evokes feelings of warmth, comfort, and stability. It is often associated with natural elements like soil and wood, contributing to its grounded and reliable perception. The color falls into the brown color family, characterized by its low saturation and moderate darkness. In color psychology, brown is frequently linked to dependability, resilience, and a sense of history, making it a popular choice for designs seeking to convey these qualities.

The color #301E1E, also known as Cocoa Brown, presents some accessibility challenges due to its relatively low lightness value. When used as text on a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) contrast ratio requirements for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #301E1E for text requires careful consideration of the background color. Lighter backgrounds are essential to improve readability. Alternatively, using #301E1E as a background color necessitates pairing it with very light text colors like white or light yellow to ensure sufficient contrast. Developers should use contrast checking tools to verify compliance with accessibility standards and consider providing alternative color schemes for users with specific needs.

Shades

Digital Color Formats

RGB
48 30 30
RGB48 30 30
Red
Green
Blue
HSL
0 23.08% 15.29%
023.0815.29HSL
Hue
Saturation
Lightness
HWB
0 11.76% 81.18%
011.7681.18HWB
Hue
Whiteness
Blackness
hex#301E1E
rgb48 30 30
hsl0 23.08% 15.29%
cmyk0% 37.5% 37.5% 81.18%
hwb0 11.76% 81.18%
xyz1.92 1.65 1.45
CMYK
0% 37.5% 37.5% 81.18%
037.537.581.18CMYK
Cyan
Magenta
Yellow
Key
XYZ
1.92 1.65 1.45
1.921.651.45XYZ
X
Y
Z

Alternative colors

Applications

Complementary color

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