Clinker
General Information about Clinker (#301E0A)
#301E0A, also known as Clinker, is a dark shade of brown that evokes feelings of earthiness, warmth, and stability. It is composed of 18.82% red, 11.76% green, and 3.92% blue. In the RGB color space, it's a relatively muted color, lacking the vibrancy of brighter hues. The color is often associated with natural elements like soil, wood, and autumn leaves. In color psychology, browns are often seen as representing dependability, resilience, and comfort. #301E0A can be used to create a sense of groundedness and reliability in designs. Its hex code, #301E0A, is commonly used in web design and graphic design to specify this particular shade of brown. The color is not particularly vibrant, with low saturation and brightness values, giving it a subtle and understated quality.
The color #301E0A, also known as Clinker, presents accessibility challenges due to its low luminance. Its dark nature results in poor contrast against lighter backgrounds, making it difficult for individuals with visual impairments to perceive text or graphical elements rendered in this color. To ensure accessibility, it's crucial to pair #301E0A with very light colors, such as white or very pale yellows, to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Using tools to check color contrast is essential to verify compliance. Additionally, avoid using #301E0A for interactive elements without sufficient visual cues or labels, as this can further hinder usability for users with disabilities. Providing alternative text descriptions for images and ensuring that all content is navigable via keyboard are also important accessibility considerations when using this dark hue.
Shades
Digital Color Formats
Alternative colors
- #463830
A slightly lighter brown, #463830 offers improved visibility while maintaining a similar earthy tone.
- #1a1207
Using #1a1207 provides a darker shade and offers more distinct contrast when paired with lighter elements.
- #5c534b
As a neutral alternative, #5c534b provides better contrast for text and other elements.
Applications
Website Backgrounds and Accents
In web design, #301E0A can be effectively used for creating backgrounds or borders that evoke a sense of warmth and earthiness. It pairs well with lighter neutrals and can be used to highlight sections of a website, such as footers or sidebars. When using it for text, ensure high contrast by using light text colors to maintain readability. It can also be incorporated into website logos or branding elements to convey reliability and a down-to-earth aesthetic. The color's subtle nature makes it a good choice for designs that aim to be understated yet sophisticated.
Interior Design Accents
In interior design, #301E0A can be used to create a cozy and inviting atmosphere. It works well as an accent color for walls, furniture, or decorative elements. The color's dark and earthy tone complements natural materials like wood and stone, making it ideal for rustic or traditional designs. It can be used in living rooms, bedrooms, or even kitchens to add warmth and depth. Pair it with lighter colors to prevent the space from feeling too dark or cramped. Using it in smaller doses, like for throw pillows or lampshades, can add a touch of sophistication without overwhelming the space.
Fashion Accessories and Apparel
In fashion, #301E0A can be used as a grounding neutral color for outfits. It works well for accessories like belts, shoes, or handbags. It can also be used for clothing items like jackets, skirts, or pants, providing a versatile base for building different looks. The color's earthy tone complements a variety of skin tones and can be paired with brighter colors for a pop of contrast or with other neutrals for a more understated aesthetic. It can be used in both casual and formal settings, making it a versatile choice for different occasions.