Persian Indigo
General Information about Persian Indigo
Persian Indigo, represented by the hex code #301D7B, is a dark shade of blue-purple. It evokes feelings of royalty, sophistication, and mystery. This color is often associated with creativity, wisdom, and independence. In color psychology, dark blues and purples can be seen as calming and intellectual, though too much can also feel somber. Persian Indigo is part of the blue color family, but its purple undertones make it unique and versatile. It can be used in a wide range of applications, from web design and branding to fashion and interior decorating. The name 'Persian Indigo' suggests a historical connection to the dyes and pigments used in ancient Persia, highlighting its cultural significance and rich history.
The color #301D7B, also known as Persian Indigo, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to pair it with a text color that offers sufficient contrast to ensure readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). White or very light shades of yellow or green could be appropriate choices for text color. Tools like WebAIM's contrast checker can help verify compliance. Also, avoid using this color for essential visual cues without providing alternative indicators, as it may not be discernible by individuals with visual impairments. For interactive elements like buttons or links, ensure sufficient contrast in their different states (hover, focus, active) to maintain usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Persian Indigo can be used to create a luxurious and sophisticated feel in a website design. Its deep, rich tone works well in headers, footers, and sidebars, especially for businesses in the creative or high-end sectors. Pair it with a contrasting color like gold or cream for an elegant and eye-catching design. The color can also be used in data visualization such as charts or graphs.
Beauty and Fashion
Persian Indigo's depth and richness make it a great choice for eye shadow, eyeliner, or even nail polish. Its luxurious tone can add a sense of mystery and glamour to any look, making it ideal for evening wear or special occasions. The color can be paired with gold or silver accessories for an extra touch of sophistication.
Interior Design
Persian Indigo brings a sense of calm and sophistication to interior spaces. It's particularly effective in rooms where relaxation is key, such as bedrooms or studies. It can be used as an accent wall color or in furniture upholstery. This color is best paired with lighter neutrals like gray or beige to balance its intensity, alongside metallic finishes like gold or bronze for a more elegant touch.