Blackcurrant
General Information about Blackcurrant
The color #301D40, also known as Blackcurrant, is a deep, dark shade of purple leaning towards black. It belongs to the purple color family, but its darkness gives it a unique and somewhat mysterious character. In the RGB color model, it is composed of 19.61% red, 11.37% green, and 25.1% blue. Its hexadecimal representation makes it easily usable in digital design and web development. Colors like Blackcurrant are often associated with sophistication, luxury, and creativity. Due to its dark nature, it can evoke a sense of mystery and depth. In color psychology, dark purples are sometimes linked to royalty, nobility, and ambition. It is a color that is both elegant and versatile.
The hex color #301D40, also known as Blackcurrant, presents certain accessibility considerations for web developers. Its dark nature implies a low luminance value, requiring careful selection of foreground text and interactive elements to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against background colors. Using white (#FFFFFF) or very light shades of gray for text on a #301D40 background would generally provide adequate contrast. Tools like WebAIM's Contrast Checker can be valuable for verifying compliance. Moreover, consider providing alternative styling options or themes for users with visual impairments, allowing them to customize color schemes for optimal readability. Avoid using #301D40 as a background color for large blocks of text without careful contrast adjustment, and test your designs with diverse user groups to identify potential accessibility barriers.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, #301D40 can serve as a sophisticated background color for headers, footers, or sidebars, particularly for websites targeting a mature or luxury-oriented audience. It can also be effectively used for creating dark mode interfaces. Its richness allows it to pair well with gold, silver, or other metallic accents, evoking a sense of elegance. In fashion, #301D40 could be used in formal wear or accessories, providing a deep, mysterious tone. Interior designers might incorporate this color as an accent wall in a modern living space, complementing it with lighter furniture and artwork to create a balanced atmosphere. Furthermore, its association with creativity makes it a suitable choice for branding related to arts, music, or innovative technology companies.
Beauty and Fashion
Blackcurrant, or #301D40, finds relevance in the beauty industry, notably in makeup and nail polish formulations. It can be used to create dramatic eye looks as an alternative to stark black, providing depth and sophistication. In nail polish, Blackcurrant can represent boldness and modernity. When it comes to the fashion design, it is a perfect color for elegant evening dresses, sweaters, and accessories, adding a touch of sophistication. In interior design, consider using it in upholstery, curtains, or accent walls to create a cozy and intimate atmosphere. This color adds a feeling of luxury and comfort to the room.
Data Visualization and Print Media
This blackcurrant color can also be used in data visualization as a contrasting color to highlight specific information or trend on a graph. It can be used in printed media to bring an aesthetic touch to brochures and cards. Blackcurrant adds a personal and unique style to your project.