Cocoa Brown

#301D26

General Information about Cocoa Brown

The hex color code #301D26 represents a shade of brown, specifically Cocoa Brown. It is composed of 18.82% red, 11.37% green, and 14.9% blue. In the RGB color model, it is expressed as (48, 29, 38). This color resides in the brown color family, known for its association with earthiness, warmth, and stability. Colors like Cocoa Brown are often used to evoke feelings of comfort, security, and nature. In design, #301D26 can serve as a sophisticated neutral or a grounding element in a color palette. Its muted tone makes it versatile for various applications, from web design and branding to interior decoration and fashion. Understanding the composition and associated emotions of this color allows designers to effectively utilize it to achieve desired aesthetic and psychological effects.

The hex color #301D26, also known as Cocoa Brown, presents specific accessibility considerations for web design. Its relatively low luminance value of 7.65 means that it offers minimal contrast against a standard white background. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. Therefore, using #301D26 as a text color requires careful selection of a light background color to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Additionally, avoid using this color for interactive elements like buttons or links without a clear visual indicator, as the subtle hue may not be easily discernible for all users. Providing alternative visual cues, such as underlines or icons, can enhance the accessibility of these elements.

Shades

Digital Color Formats

RGB
48 29 38
RGB48 29 38
Red
Green
Blue
HSL
331.58deg 24.68% 15.1%
331.5824.6815.1HSL
Hue
Saturation
Lightness
HWB
331.58deg 11.37% 81.18%
331.5811.3781.18HWB
Hue
Whiteness
Blackness
hex#301D26
rgb48 29 38
hsl331.58deg 24.68% 15.1%
cmyk0% 39.58% 20.83% 81.18%
hwb331.58deg 11.37% 81.18%
xyz-d650.02 0.02 0.02
oklch0.2587 0.0332 349.69
oklab0.2587 0.03 -0.01
CMYK
0% 39.58% 20.83% 81.18%
039.5820.8381.18CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.02 0.02
0.020.020.02XYZ
X
Y
Z
OKLCH
0.2587 0.0332 349.69
0.25870.0332349.69LCH
Lightness
Chroma
Hue
OKLAB
0.2587 0.03 -0.01
0.25870.03-0.01LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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