Cocoa Brown

#301D1C

General Information about Cocoa Brown

The hexadecimal color code #301D1C represents a dark shade of brown, often referred to as Cocoa Brown. It is composed of 18.82% red, 11.37% green, and 11% blue. In the RGB color model, this translates to 48 red, 29 green, and 28 blue. In the CMYK color model, it consists of 0% cyan, 39.58% magenta, 41.67% yellow, and 81.18% black. This particular shade evokes feelings of warmth, earthiness, and stability. Colors similar to Cocoa Brown are often associated with nature, wood, and comfort. This color is a versatile option that can be used in a variety of design contexts, from web design to fashion, but it's important to consider its low luminance value of 4.2 when it comes to accessibility.

The hex color #301D1C, also known as Cocoa Brown, presents some accessibility challenges, especially concerning text readability. Its low luminance value of approximately 4.2 cd/m² means that text rendered in this color against a white background (or a similarly light color) will likely fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. Using #301D1C for text necessitates employing very light colors such as white or pale yellow for the background to achieve sufficient contrast. When used as a background color, it's crucial to ensure that foreground elements, such as text and icons, are bright enough to meet accessibility standards. Furthermore, avoid using #301D1C for elements intended to convey important information without additional cues like labels or icons.

Shades

Digital Color Formats

RGB
48 29 28
RGB48 29 28
Red
Green
Blue
HSL
3deg 26.32% 14.9%
326.3214.9HSL
Hue
Saturation
Lightness
HWB
3deg 10.98% 81.18%
310.9881.18HWB
Hue
Whiteness
Blackness
hex#301D1C
rgb48 29 28
hsl3deg 26.32% 14.9%
cmyk0% 39.58% 41.67% 81.18%
hwb3deg 10.98% 81.18%
xyz-d650.02 0.02 0.01
oklch0.255 0.0302 22.68
oklab0.255 0.03 0.01
CMYK
0% 39.58% 41.67% 81.18%
039.5841.6781.18CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.02 0.01
0.020.020.01XYZ
X
Y
Z
OKLCH
0.255 0.0302 22.68
0.2550.030222.68LCH
Lightness
Chroma
Hue
OKLAB
0.255 0.03 0.01
0.2550.030.01LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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