Blue Gem
General Information about Blue Gem (#301C98)
The hexadecimal color #301C98, also known as Blue Gem, is a deep, saturated shade of blue with a hint of violet. It belongs to the blue color family and possesses a certain regal and mysterious quality. In the RGB color model, it is composed of 19.22% red, 10.98% green, and 59.61% blue. Its CMYK representation is 68% cyan, 82% magenta, 0% yellow, and 40% black. Colors similar to Blue Gem are often associated with trust, intelligence, and stability. This color can evoke feelings of serenity and sophistication, making it a popular choice for branding and design purposes. The blue gem hex color is widely used in several applications.
The hex color #301C98, also known as Blue Gem, presents some accessibility challenges. With a relatively low luminance, it may be difficult for individuals with visual impairments to perceive text or elements using this color against a white or light background. A contrast ratio analysis is crucial to ensure compliance with WCAG guidelines. For text, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #301C98 for interactive elements or important visual cues, consider providing alternative indicators such as text labels or icons to enhance usability for all users. To improve accessibility, using a lighter color for foreground elements or a darker color for the background is recommended.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue offers better contrast and readability, making it a safer choice for text and interactive elements.
A darker shade of blue can be used for backgrounds or accents, providing a more subdued and sophisticated feel.
As alternative, a light blue with the hex code #6699ff can offer a better contrast on white backgrounds.
Applications
Web Design
Blue Gem, #301C98, can be incorporated into website designs to create a sense of depth and sophistication. It works well for headers, buttons, and other interactive elements when paired with appropriate contrasting colors. Consider using it as a secondary color to accent a more neutral palette, ensuring readability and visual appeal. The color evokes a feeling of trust and stability, making it suitable for sites related to finance, education, or healthcare. Using this hue sparingly, combined with careful attention to contrast, can produce a modern and engaging user experience.
Beauty and Cosmetics
In the beauty industry, Blue Gem can be used to inspire eyeshadow palettes or nail polish collections. Its rich, jewel-toned quality lends itself to creating dramatic and alluring looks. It can be combined with shimmering silvers or golds to accentuate its regal appearance. For packaging, the color conveys a sense of luxury and exclusivity, attracting consumers seeking high-end products. The depth of this blue makes it a versatile option for both day and evening wear, offering a sophisticated alternative to traditional navy or black.
Fashion and Interior Design
In fashion, #301C98 can be used as an accent color or for entire garments like dresses or blouses. It works well when paired with neutral colors like gray, white, or black. In interior design, it can be used to make a statement wall in a living room or bedroom. You can also incorporate it in decorative pillows, rugs, or artwork to add a pop of color. It can also be combined with metallic accents like gold or silver for a luxurious and elegant look.