Cocoa Brown
About Cocoa Brown (#301C22)
The hexadecimal color code #301C22 represents a dark shade of brown, often referred to as Cocoa Brown. It is composed of 18.82% red, 10.98% green, and 13.33% blue. In the RGB color model, this translates to 48 red, 28 green, and 34 blue. Cocoa Brown is a muted and earthy tone, evoking feelings of warmth, comfort, and stability. It is commonly associated with natural elements such as soil, wood, and chocolate. The color's subdued nature makes it a versatile choice for various applications, including web design, graphic design, and interior design. Its hexadecimal triplet is #301C22, and its closest web-safe color is #330033.
The hex color #301C22, also known as Cocoa Brown, presents some accessibility challenges, particularly in text-based applications. Its relatively low luminance value means that it offers insufficient contrast against common background colors like white. This can make text difficult to read for individuals with visual impairments, including those with low vision or color blindness. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Cocoa Brown falls short of these recommendations when paired with light backgrounds. Therefore, when using #301C22 for text, it's crucial to select a very light color for the background to ensure readability and accessibility for all users. Consider using color contrast tools to verify compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #462e35
A slightly lighter shade that offers better contrast against white backgrounds, improving readability.
- #59373f
A warmer brown that can be used as an accent color without compromising accessibility when paired with appropriate contrast.
- #403230
A neutral gray-brown that provides a more subdued look while maintaining acceptable contrast levels.
Applications
Web Design Accent Color
In web design, Cocoa Brown (#301C22) can be utilized to create a warm and inviting atmosphere. It's well-suited for backgrounds, borders, and decorative elements, particularly in websites related to food, beverages, or natural products. For instance, a coffee shop website might use this color to evoke a sense of comfort and richness. It should be used sparingly for text to ensure accessibility. The color can be combined with lighter tans and creams to create a cohesive color palette that is both visually appealing and user-friendly. Consider using it for section dividers or call-to-action buttons, ensuring sufficient contrast with the surrounding elements.
Interior Design Neutral
In interior design, Cocoa Brown serves as an excellent neutral for walls, furniture, or accent pieces. It adds warmth and sophistication to a room without being overwhelming. It pairs well with natural materials like wood and stone, creating a cozy and inviting space. The color can be used in living rooms, bedrooms, or dining areas to create a sense of relaxation and comfort. To avoid making a room feel too dark, it's essential to balance Cocoa Brown with lighter colors and ample lighting. Consider using it for upholstery or curtains, complementing it with brighter accessories for visual interest.
Fashion Apparel and Accesories
Cocoa Brown can be used in fashion design as a sophisticated and versatile color. It works well for creating a classic and timeless look, lending itself particularly well to outerwear, knitwear, and accessories. It can be combined with a wide range of colors, from neutrals like cream and gray to bolder shades like burgundy and olive green. When using Cocoa Brown in fashion, consider the texture of the fabric as well as the cut of the garment to maximize its visual impact. It's an excellent choice for creating a polished and understated aesthetic.