Cocoa Brown

#301C1E

General Information about Cocoa Brown

The hexadecimal color code #301C1E represents a dark shade of brown, often referred to as Cocoa Brown. It is composed of 18.82% red, 10.98% green, and 11.76% blue. In the RGB color space, it is defined as rgb(48, 28, 30). Cocoa Brown is a muted and earthy color, evoking feelings of warmth, comfort, and sophistication. It is often associated with natural elements like wood, soil, and coffee. In color psychology, browns are generally considered reliable, stable, and grounding. This particular shade of brown is relatively dark, which means it reflects very little light. As such, it is important to carefully consider its use in design to ensure readability and accessibility.

The hex color #301C1E, also known as Cocoa Brown, presents some accessibility challenges, primarily due to its low luminance value. This dark shade of brown can be difficult to perceive for individuals with visual impairments, especially when used as text on a white or light-colored background. To enhance accessibility, it's crucial to ensure a sufficient contrast ratio between the text and background colors. WCAG guidelines recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using a lighter text color, such as a pale yellow or off-white, can significantly improve readability. Additionally, providing alternative visual cues, like borders or icons, can aid users in distinguishing elements. When using #301C1E for decorative purposes, such as backgrounds or borders, consider the impact on users with cognitive disabilities or photosensitivity. Avoid using it in patterns that could trigger seizures or cause discomfort. Always test your designs with accessibility evaluation tools to ensure compliance with accessibility standards.

Shades

Digital Color Formats

RGB
48 28 30
RGB48 28 30
Red
Green
Blue
HSL
354 26.32% 14.9%
35426.3214.9HSL
Hue
Saturation
Lightness
HWB
354 10.98% 81.18%
35410.9881.18HWB
Hue
Whiteness
Blackness
hex#301C1E
rgb48 28 30
hsl354 26.32% 14.9%
cmyk0% 41.67% 37.5% 81.18%
hwb354 10.98% 81.18%
xyz-d650.02 0.02 0.01
oklch0.2534 0.0318 12.98
oklab0.2534 0.03 0.01
CMYK
0% 41.67% 37.5% 81.18%
041.6737.581.18CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.02 0.01
0.020.020.01XYZ
X
Y
Z
OKLCH
0.2534 0.0318 12.98
0.25340.031812.98LCH
Lightness
Chroma
Hue
OKLAB
0.2534 0.03 0.01
0.25340.030.01LAB
Lightness
Green–Red
Blue–Yellow

Alternative colors

Applications

Complementary color

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