Persian Indigo
General Information
The hexadecimal color code #301B80 represents a deep, rich shade of indigo, often referred to as Persian Indigo. It is located in the blue-violet region of the color spectrum and exhibits a sense of depth and sophistication. In the RGB (Red, Green, Blue) color model, #301B80 is composed of 18.82% red, 10.59% green, and 50.2% blue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, it consists of 62.5% cyan, 79% magenta, 0% yellow, and 49.8% black. This color is often associated with royalty, wisdom, and spirituality, and is frequently used to convey a sense of luxury and elegance. Its visual impact is strong, making it suitable for use in designs where emphasis and sophistication are desired. Persian indigo is a color that balances intensity and calmness, making it a versatile choice for a variety of applications.
The color #301B80, a deep and saturated indigo, presents some accessibility challenges, especially when used for text or interactive elements. Due to its relatively low lightness value, it lacks sufficient contrast with lighter backgrounds like white or pale yellow. Using this color for text on a white background could make it difficult for users with visual impairments to read the content comfortably. To improve accessibility, consider using a lighter shade of indigo or pairing it with a much lighter color. Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, as recommended by WCAG guidelines. Tools like contrast checkers can help you verify the contrast ratio between your foreground and background colors. For interactive elements, sufficient contrast is even more crucial to ensure users can easily identify and interact with them. Furthermore, avoid relying solely on color to convey important information, as colorblind users may not be able to perceive the difference.
Shades
Digital Color Formats
Alternative colors
A lighter shade of indigo that offers better contrast against light backgrounds, improving readability and accessibility.
A slightly desaturated indigo that can be easier on the eyes when used extensively in a design.
This dark color provides a higher contrast ratio when paired with lighter text and elements.
Applications
Web Design
In web design, Persian Indigo can be used to create a sophisticated and elegant atmosphere. It is well-suited for header backgrounds, button hover states, and accents in website layouts. When combined with complementary colors like gold or yellow, it can evoke a sense of luxury and exclusivity. However, it should be used sparingly and thoughtfully, as excessive use can make a website feel too dark and overwhelming. Consider using it in combination with lighter colors to create a balanced and visually appealing design. Specifically, this color would work well in the education, art, and design sector.
Interior Design
In interior design, #301B80 can serve as an accent color in rooms with neutral palettes. It's suitable for feature walls, throw pillows, or decorative items. When paired with white or gray, it introduces a pop of color without being too overwhelming. The color evokes a sense of calmness and sophistication, making it ideal for bedrooms or living rooms. Combining it with metallic accents like gold or silver can add a touch of glamour to the space, and it works especially well in rooms with lots of natural light.
Fashion and Graphic Design
In fashion, this color can be used in formal wear, evening gowns, or as an accent color in accessories such as scarves or handbags. Its deep, rich tone conveys sophistication and elegance. In graphic design, it is suited for creating visually appealing designs for branding purposes or logos.