Persian Indigo
General Information
The hex color #301B7D, also known as Persian Indigo, is a dark, muted shade of purple-blue. It belongs to the family of indigo colors, which have historically been associated with royalty, wisdom, and spirituality. In color theory, indigo is considered a cool color, often evoking feelings of calmness and tranquility. This color is created by combining a significant amount of blue with smaller amounts of red and a very small amount of green. The specific combination creates the characteristic deep and complex tone. In digital design, hex codes like #301B7D are used to accurately represent colors on screens and in print. Because of its dark saturation, this color can be used in different ways to invoke feelings of luxury and sophistication. It is often used in marketing campaigns, fashion, and interior design to create a sense of elegance.
The hex color #301B7D, also known as Persian Indigo, presents some accessibility challenges, particularly in text-based applications. Due to its relatively dark nature, it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for text and interactive elements. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) against its background. When using #301B7D for text, lighter colors such as whites, yellows, or light greens would be more suitable as background colors. Conversely, using it as a background color necessitates the employment of light-colored text to meet accessibility standards. Thoroughly testing the color combination with accessibility evaluation tools is essential to identify and rectify any potential usability barriers, thereby promoting inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #301B7D can be used to create a sophisticated and calming atmosphere. It is well-suited for websites in the education, technology, or healthcare sectors. It can also be incorporated into website backgrounds, headers, or as an accent color to highlight important sections. However, it's important to use it sparingly to avoid overwhelming the user.
Fashion
In fashion, Persian Indigo can be used for elegant evening wear or as a statement color for accessories. It pairs well with neutrals like gray and beige, as well as complementary colors such as gold or mustard yellow. It is also a good choice for business attire, exuding confidence and professionalism. However, it should be carefully balanced with other colors to avoid appearing too somber.
Interior Design
In interior design, #301B7D can add a touch of luxury and depth to any room. It works best in spaces where relaxation and contemplation are encouraged, such as bedrooms, libraries, or home offices. It can be used for walls, upholstery, or accent pieces. To prevent the color from feeling too heavy, it's important to incorporate lighter elements such as white trim, light-colored furniture, or metallic accents.