Persian Indigo
General Information about Persian Indigo
Persian Indigo, represented by the hexadecimal color code #301B73, is a dark shade of purple with a hint of blue. It belongs to the family of indigo colors, known for their rich and mysterious qualities. In the RGB color model, #301B73 consists of 18.82% red, 10.59% green, and 45.1% blue. This particular combination gives it a unique depth and complexity. The color is often associated with royalty, wisdom, and spirituality. In color psychology, indigo is believed to promote intuition, contemplation, and inner peace. It is also associated with creativity, knowledge, and authority. This is a color that is considered neither warm nor cold.
The hex color #301b73, also known as Persian Indigo, presents some accessibility challenges, particularly when used as a background or text color. Its relatively low luminance value of approximately 6% means that it needs to be paired with very light colors to ensure sufficient contrast. According to WCAG (Web Content Accessibility Guidelines) standards, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to ensure readability for users with visual impairments. When using #301b73, careful consideration must be given to the foreground color. White or very light shades of yellow or green would be appropriate choices. Tools for checking color contrast ratios should be utilized during design to guarantee compliance. It is also crucial to avoid using this color for critical interface elements without sufficient contrast as it can lead to a poor user experience. Additionally, users should be able to override the color scheme to one that meets their individual needs.
Shades
Digital Color Formats
Alternative colors
A lighter variant that maintains the purple hue while offering better contrast. Useful for backgrounds when you need better readability.
A more saturated purple, which can provide a vibrant pop of color while still complementing the original shade.
A dark color that is close to black but will add more depth to the design.
Applications
Web Design
In web design, Persian Indigo can serve as a sophisticated background color for headers or call-to-action sections, particularly in websites related to technology, education, or creative arts. When combined with white or light yellow text, it creates an elegant and professional look. It's also suitable for interactive elements like buttons, where a hover effect can transition to a lighter shade of purple. In data visualization, Persian Indigo can be used to represent a specific category or range of values, adding a touch of sophistication to charts and graphs. Consider using it sparingly to highlight key information, rather than overwhelming the user with too much color.
Interior Design
In interior design, Persian Indigo can be used to create a luxurious and calming atmosphere in bedrooms or living rooms. It works well as an accent wall color, especially when paired with neutral furniture and metallic accents. Consider using it in upholstery, such as velvet cushions or a statement armchair, to add depth and richness to the space. For a more subtle approach, use it in decorative accessories like vases, artwork, or rugs. It pairs beautifully with warm metallics like gold or copper, as well as natural materials like wood and stone, and will add style to any room.
Fashion
In fashion, Persian Indigo can be used to create elegant and eye-catching pieces. It can work as the main color for formal dresses, evening gowns, or tailored suits, exuding sophistication and style. As an accent color, it can be paired with neutral tones such as beige, gray, or black to create a striking contrast. Consider using it in accessories like scarves, handbags, or jewelry to add a pop of color to an outfit. For a more casual look, Persian Indigo can be incorporated into denim pieces, creating a unique and stylish twist on a classic wardrobe staple.