Cocoa Brown

#301B28

General Information about Cocoa Brown

The color #301B28, also known as Cocoa Brown, is a dark, muted shade of brown that evokes a sense of warmth, earthiness, and sophistication. It is composed of 18.82% red, 10.59% green, and 15.69% blue. In the RGB color space, it is represented as (48, 27, 40). In the CMYK color space, it is represented as (0, 43.75, 16.67, 81.18). This color is often associated with natural elements, such as soil, wood, and chocolate, which contributes to its comforting and grounding qualities. Cocoa Brown is versatile and can be used in a variety of design applications, from web design to interior decoration, where it brings a touch of elegance and richness.

The hex color #301B28, also known as Cocoa Brown, presents some accessibility challenges, especially when used for text. Its relatively low luminance value means that it lacks sufficient contrast against lighter backgrounds like white (#FFFFFF). According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text to ensure readability for users with moderate visual impairments. When using #301B28 for text, it's crucial to pair it with a background color that provides adequate contrast. Lighter shades of beige, cream, or even light pastels may work better than pure white. Furthermore, using a larger font size or increasing the font weight can also improve readability. When using this color for decorative purposes or larger graphical elements, the contrast requirements are less stringent. However, it's still important to consider the overall visual experience and ensure that the color doesn't cause eye strain or visual fatigue.

Shades

Digital Color Formats

RGB
48 27 40
RGB48 27 40
Red
Green
Blue
HSL
322.86deg 28% 14.71%
322.862814.71HSL
Hue
Saturation
Lightness
HWB
322.86deg 10.59% 81.18%
322.8610.5981.18HWB
Hue
Whiteness
Blackness
hex#301B28
rgb48 27 40
hsl322.86deg 28% 14.71%
cmyk0% 43.75% 16.67% 81.18%
hwb322.86deg 10.59% 81.18%
xyz-d650.02 0.02 0.02
oklch0.2552 0.0394 342.47
oklab0.2552 0.04 -0.01
CMYK
0% 43.75% 16.67% 81.18%
043.7516.6781.18CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.02 0.02
0.020.020.02XYZ
X
Y
Z
OKLCH
0.2552 0.0394 342.47
0.25520.0394342.47LCH
Lightness
Chroma
Hue
OKLAB
0.2552 0.04 -0.01
0.25520.04-0.01LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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