Cocoa Brown

#301A1D

General Information

The hex color #301A1D, also known as Cocoa Brown, is a dark, muted shade of brown that evokes feelings of warmth, comfort, and sophistication. It belongs to the brown color family and is composed of a combination of red, green, and blue light, with relatively low values for each. In the RGB color model, it has values of R:48, G:26, B:29. In the CMYK color model, it has values of C:0, M:0.46, Y:0.40, K:0.81. Cocoa Brown is often associated with natural elements like earth, wood, and chocolate. It is used in a variety of applications, including web design, interior decoration, and fashion, where it can create a sense of elegance, warmth, and stability. Its muted nature makes it a versatile choice for both backgrounds and accents.

The hex color #301A1D, also known as Cocoa Brown, presents some accessibility challenges, especially in text applications. Its low lightness value (dark shade) means that it requires careful consideration of contrast ratios when used as a foreground or background color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background to ensure readability for users with visual impairments. When using #301A1D for text, it's crucial to pair it with a light color such as #FFFFFF (white) or a very light tint of a neutral color. For background usage, lighter shades are preferred for the text. Ensuring sufficient contrast enhances the viewing experience for all users, including those with low vision or color blindness. Tools like contrast checkers can assist in verifying compliance with accessibility standards. Non-text elements should aim for a 3:1 contrast ratio against adjacent colors.

Shades

Digital Color Formats

RGB
48 26 29
RGB48 26 29
Red
Green
Blue
HSL
351.82deg 29.73% 14.51%
351.8229.7314.51HSL
Hue
Saturation
Lightness
HWB
351.82deg 10.2% 81.18%
351.8210.281.18HWB
Hue
Whiteness
Blackness
hex#301A1D
rgb48 26 29
hsl351.82deg 29.73% 14.51%
cmyk0% 45.83% 39.58% 81.18%
hwb351.82deg 10.2% 81.18%
xyz-d650.02 0.01 0.01
oklch0.2486 0.0353 11.06
oklab0.2486 0.03 0.01
CMYK
0% 45.83% 39.58% 81.18%
045.8339.5881.18CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.01 0.01
0.020.010.01XYZ
X
Y
Z
OKLCH
0.2486 0.0353 11.06
0.24860.035311.06LCH
Lightness
Chroma
Hue
OKLAB
0.2486 0.03 0.01
0.24860.030.01LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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