Persian Indigo
General Information about Persian Indigo
Persian Indigo, represented by the hexadecimal color code #301981, is a deep, rich shade of blue-violet. It is located in the blue-violet section of the color spectrum. In the RGB color model, it consists of 19% red, 9.8% green, and 50.6% blue. Its CMYK values are 62% cyan, 81% magenta, 0% yellow, and 49% black. The color name suggests a historical association with Persian dyes and textiles. It's a color that evokes feelings of royalty, depth, and sophistication. Its particular blend of blue and violet creates a calming yet intriguing visual experience. Its name and tone can therefore be used to make associations to creativity and depth.
The color #301981, also known as Persian Indigo, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance of approximately 6% means that it lacks sufficient contrast when paired with light-colored text or backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Persian Indigo may not meet these ratios when used with lighter shades of gray, white, or pale yellow. To improve accessibility, web developers should consider using it with very light or very dark backgrounds to ensure sufficient contrast. Also, avoid using this color to convey vital information, such as links or button states, unless accompanied by a contrasting visual cue or label.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade, #483D8B (DarkSlateBlue), offers a bit more luminance, potentially improving contrast while maintaining a similar aesthetic.
- #191970
For better accessibility, #191970 (MidnightBlue) provides a much darker alternative with a higher contrast ratio against light text.
- #46344e
The color #46344E (a dark mauve color) is similar in tone but has a slightly softer feel to it.
Applications
Web Design
In web design, Persian Indigo can be used for header backgrounds or as a secondary color to add depth and sophistication. It pairs well with lighter accent colors like lavender or cream. It could also be utilized for interactive elements such as buttons if the contrast is carefully considered. It brings a sense of luxury and calm when properly used, especially when creating a visual hierarchy on the page to guide the user.
Fashion
In fashion, Persian Indigo can be a striking alternative to navy or black. It works well in both casual and formal wear, adding a touch of elegance and mystery. It can be paired with silver or gold accessories for a luxurious look. Think velvet dresses or silk scarves in this rich, saturated color, providing a sophisticated and unusual choice for personal style.
Branding
When creating a brand identity, Persian Indigo suggests sophistication, knowledge, and trust. Its depth makes it appropriate for companies or organizations with a serious mission, like law firms, academic institutions, or non-profits. It can also be suitable in areas such as the creative or entertainment industry, depending on the exact branding strategy. When paired with suitable typography and imagery it can create a strong and timeless impression.