Persian Indigo
General Information about Persian Indigo
The hexadecimal color code #301970 represents a deep, saturated shade of purple known as Persian Indigo. This color resides in the blue-violet spectrum, exhibiting a blend of calmness and sophistication. In the RGB color model, #301970 is composed of 18.82% red, 9.8% green, and 43.92% blue. Its presence evokes feelings of royalty, wisdom, and creativity, reminiscent of historical associations with indigo dye and its usage in textiles and artwork. The color is a popular choice for brands seeking to convey a sense of luxury and elegance. It often appears in branding materials, website designs, and fashion items. Persian Indigo is an umbrella term that includes many variations.
The color #301970, a deep shade of Persian Indigo, presents certain accessibility challenges, particularly in text applications. Its low luminance necessitates careful consideration of contrast ratios to ensure readability for users with visual impairments. When used as text on a white background, the contrast may not meet WCAG (Web Content Accessibility Guidelines) standards, potentially making it difficult for some users to discern the text. Therefore, it's crucial to pair it with a very light color for text, such as white or a very pale yellow, to achieve sufficient contrast. Similarly, when used as a background color, light-colored text should be employed. In interactive elements like buttons, ensure that hover and focus states maintain adequate contrast. Providing alternative visual cues, like underlines or icons, can further enhance accessibility. Tools such as contrast checkers can be invaluable in assessing and optimizing color combinations for inclusivity.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade offers improved visibility and contrast, making it a safer choice for text and interactive elements.
A more vibrant purple provides a bolder alternative while still retaining a sense of sophistication.
A desaturated version is more neutral and can be used as a background color
Applications
Website Background for Beauty & Wellness
Persian Indigo can serve as a luxurious and calming background for websites in the beauty and wellness industry. Its depth evokes a sense of sophistication and relaxation, which is perfect for brands that offer high-end spa treatments or mindfulness services. Complement the background with elegant, minimalistic typography and imagery to create a serene user experience. The color is a great match for brands related to night and space.
Fashion Apparel
In fashion, Persian Indigo can be utilized in evening wear designs to exude elegance and mystery. Think flowing gowns made of velvet or silk, perfect for formal events. The color's richness complements various skin tones and pairs well with metallic accessories like gold or silver. Alternatively, Persian Indigo can be incorporated into casual wear, such as sweaters or jackets, to add a touch of sophistication to everyday outfits.
Interior Design Accent
For interior design, Persian Indigo can be incorporated into accent walls, upholstery, or decorative accessories to create a sense of depth and drama. In a living room, a Persian Indigo velvet sofa can serve as a focal point, while in a bedroom, Persian Indigo bedding can add a touch of luxury and relaxation. The color works particularly well in rooms with natural light, as it can help to create a cozy and inviting atmosphere. Pair it with whites and grays to balance the darkness.