Cocoa Brown
General Information about Cocoa Brown (#30191E)
The hex color #30191E, also known as Cocoa Brown, is a dark, muted shade of brown. It belongs to the brown color family and is often associated with warmth, comfort, and earthiness. In the RGB color model, #30191E consists of 18.82% red, 9.8% green, and 11.76% blue. In the CMYK color model, it's composed of 0% cyan, 47.9% magenta, 37.5% yellow, and 81.18% black. This color is frequently used in design to create a sense of stability and sophistication. It's a versatile color that can be applied to a variety of design applications, from branding and web design to interior decoration and fashion. Its subtle nature allows it to be paired with both neutral and vibrant colors to create different moods and effects.
The hex color #30191E, also known as Cocoa Brown, presents certain accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to select a foreground text color that provides sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, the contrast ratio between the foreground and background should be at least 4.5:1 for normal text and 3:1 for large text. Due to its dark nature, lighter text colors like white (#FFFFFF) or very light shades of gray are generally required to meet these standards. Tools such as contrast checkers can be used to verify the contrast ratio. Furthermore, avoid using color alone to convey important information. Supplementary cues, such as text labels or icons, should be included to ensure that all users can access the content effectively. When using this color for interactive elements like buttons, consider providing sufficient visual feedback (e.g., a change in background color or a border) upon hover or focus to enhance usability for keyboard and screen reader users.
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Applications
Web Design
Cocoa Brown can be effectively used in website backgrounds or as a secondary color to create a warm and inviting atmosphere. Its subdued nature makes it suitable for websites related to food, beverages (especially coffee or chocolate), or natural products. When used in UI elements like buttons or navigation bars, it should be paired with appropriate text colors to ensure accessibility. In branding, Cocoa Brown can convey a sense of reliability and comfort.
Interior Design
In interior design, Cocoa Brown can be used for walls, furniture, or accent pieces to create a cozy and grounded space. It pairs well with natural materials like wood and stone, as well as lighter colors such as cream or beige. It can also be used in textiles and patterns to add depth and warmth to a room. Consider using it in living rooms, bedrooms, or studies to promote relaxation and tranquility.
Fashion
Cocoa Brown can be utilized in fashion to create a sophisticated and earthy look. It's an excellent choice for outerwear, knitwear, and accessories. It can be combined with other neutral colors for a classic and timeless style, or paired with bolder colors for a more contemporary look. It's often found in fall and winter collections, adding warmth and richness to the wardrobe.