Jacko Bean
General Information about #301900
The hexadecimal color code #301900 represents a very dark shade of brown, often referred to as 'Jacko Bean'. It is composed of 18.82% red, 9.8% green, and 0% blue. In the RGB color model, this translates to 48 red, 25 green, and 0 blue. When represented in the CMYK color model, it consists of 0% cyan, 48% magenta, 100% yellow, and 81% black. This color is most closely associated with earthy tones and natural elements. The 'Jacko Bean' hue falls into the range of dark, desaturated browns, evoking a sense of warmth, stability, and connection to the earth. Due to its darkness, it is important to use this color carefully in design to ensure adequate contrast and readability, particularly when using it as a text color or background.
The color #301900, a dark, muted brown, presents significant accessibility challenges, particularly in text-based contexts. Its low luminance value means it offers very little contrast against typical light-colored backgrounds like white or light gray. This lack of contrast can make it difficult for individuals with visual impairments, including those with low vision or color blindness, to read text rendered in this color. To ensure readability, it's crucial to pair #301900 with very light colors, verifying that the contrast ratio meets WCAG (Web Content Accessibility Guidelines) standards, ideally a ratio of 4.5:1 for normal text and 3:1 for large text. In interface design, avoid using this color for essential interactive elements without careful consideration of contrast. Providing alternative high-contrast themes or allowing users to customize color schemes can improve accessibility for a wider audience. Designers should also steer clear of relying solely on color to convey information, as users with color blindness may not be able to distinguish #301900 from similar dark shades.
Shades
Digital Color Formats
Alternative colors
- #462e00
A slightly lighter brown that provides better contrast against white backgrounds.
- #59544c
A warm, neutral gray that can serve as a more accessible alternative for text.
- #221100
A very dark brown that is close to black. This color offers better contrast against light backgrounds than the original color.
Applications
Website Design
In web design, #301900 can be used sparingly for decorative elements or as a subtle accent color to evoke a sense of warmth and earthiness. It works well in themes related to nature, rustic aesthetics, or vintage designs. The color would also be appropriate for website backgrounds if the foreground text is a contrasting color.
Interior Design
In interior design, #301900 can be incorporated through wooden furniture, leather accents, or wall paint to create a cozy and inviting atmosphere. It pairs well with natural materials like linen, cotton, and stone, as well as lighter, brighter colors to balance the darkness and prevent the space from feeling too heavy. Use in moderation to avoid a somber or claustrophobic effect.
Fashion
In fashion, #301900 can be used as a base color for creating outfits with an earthy and grounded feel. It works well for outerwear, trousers, or accessories like belts and bags. Combine it with complementary colors like olive green, mustard yellow, or burnt orange to create visually appealing and harmonious looks. The color evokes a sense of sophistication and understated elegance.