Cocoa Brown
General Information
The hex color #301820, also known as Cocoa Brown, is a dark, muted shade of brown that evokes feelings of warmth, comfort, and earthiness. It is composed of 18.82% red, 9.41% green, and 12.55% blue. In the RGB color space, it is relatively low in all three primary colors, resulting in its subdued tone. Cocoa Brown is often associated with natural materials, such as wood, leather, and soil. Its subtlety makes it a versatile choice for designs that seek to convey a sense of understated elegance or rustic charm. It is a popular choice for backgrounds, textures, and accent colors. When used thoughtfully, Cocoa Brown can add depth and character to a wide range of design projects.
The hex color #301820, also known as Cocoa Brown, presents some accessibility challenges, especially regarding color contrast. When used as a background color, it's crucial to select a foreground text color that offers sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. White or very light shades of yellow or orange may work well as foreground colors. Tools like online contrast checkers can help verify compliance. It's also important to consider users with color blindness; avoid relying solely on color to convey important information. Providing alternative visual cues, such as text labels or icons, enhances inclusivity. Furthermore, providing options for users to customize the color scheme can significantly improve accessibility, allowing individuals to adjust the colors to their preferences and needs.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Print Design
Cocoa Brown can be used for website headers and footers to give a classic and elegant feel. This is particularly effective in industries such as coffee, chocolate, or vintage goods. When incorporated into the interface of mobile apps, #301820 can create a soothing and comfortable environment. The use of this color should be balanced with lighter elements to ensure a pleasant user experience. In print media, this color serves well for creating backgrounds in brochures or flyers related to organic products. It is subtle enough to not distract from the other elements, but provides a high-quality feel to the print.
Fashion, Interiour and Beauty
In fashion, Cocoa Brown is perfect for creating autumnal or winter collections. It can be applied to coats, sweaters, and trousers. When used in interior design, #301820 can create warm and inviting spaces. Walls, furniture, or decorative items can benefit from the color. It can be paired with lighter and brighter colors to prevent the space from feeling too dark. Cocoa Brown is an excellent choice for creating earthy and natural-looking makeup palettes. Eyeshadows, lipsticks, and blushes with this undertone are great for creating soft and natural looks.
Branding
Cocoa Brown, with its rich and warm tone, brings a sense of sophistication and comfort to branding projects. Ideal for companies aiming to convey reliability and elegance, it works beautifully on business cards, letterheads, and packaging. This color evokes feelings of trust and quality, making it perfect for brands in the food, beverage, or luxury goods industries. When paired with gold or cream accents, Cocoa Brown enhances a sense of luxury and exclusivity, helping to create a memorable and distinguished brand image.