Jacko Bean
General Information
The hexadecimal color code #301800, often referred to as "Jacko Bean," is a dark shade of brown. It is composed of 18.82% red, 9.41% green, and 0% blue. In the RGB color model, #301800 has the values (48, 24, 0). When represented in the CMYK color model, it consists of 0% cyan, 50% magenta, 100% yellow, and 81.18% black. This color is typically associated with earth tones, suggesting a sense of warmth, comfort, and stability. Due to its dark nature, it can evoke feelings of seriousness and sophistication, making it suitable for applications where a sense of groundedness is desired. However, its darkness also means careful consideration is needed to maintain contrast and readability when used in visual designs or interfaces.
The hex color #301800, also known as Jacko Bean, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value means that text rendered in this color will have very poor contrast against a standard white background, failing WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. To ensure inclusivity, it is crucial to avoid using #301800 for text or interactive elements unless paired with a very light background color or a much darker foreground color. Alternatives should be considered to provide sufficient contrast and meet accessibility requirements, such as using lighter shades or different color combinations altogether. Tools like contrast checkers can help evaluate color pairings.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #301800 can be used sparingly for decorative elements or backgrounds where readability is not a primary concern. For instance, it could serve as an accent color in a website's footer or header. However, it should never be used for essential text or interactive components without careful consideration of contrast ratios and accessibility guidelines. Designers might incorporate this color into a website's palette to evoke feelings of warmth and earthiness, but its application needs to be strategic to avoid compromising usability. Consider pairing it with lighter shades to ensure a balanced and accessible design.
Interior Design Accent
In interior design, #301800 can create a cozy and inviting atmosphere. Imagine using it for accent walls in a study or a den, paired with lighter, neutral tones for balance. The color's richness can bring warmth to a room, especially when complemented by natural textures like wood and leather. Incorporating it into furniture upholstery or decorative accessories can add a touch of sophistication. When using this color, consider the lighting in the room to ensure it doesn't make the space feel too dark or enclosed, and to use it sparingly to bring warmth without making the space feel too dark
Fashion Accessory Color
In fashion, #301800 can be utilized for creating elegant and earthy looks. It can be an excellent choice for accessories like belts, bags, or shoes. Garments in this color can be combined with lighter neutral tones to create a sophisticated and grounded ensemble. Consider using it for autumn or winter collections to give off cozy and warm vibes. The color can add a touch of understated luxury to any outfit, especially when paired with textures like suede or leather. Be mindful of skin tones when incorporating #301800 into clothing, pairing it with complementary colors that enhance rather than overwhelm the wearer's natural complexion.