Valentino
General Information
The hexadecimal color code #30173D, also recognized as Valentino, represents a dark and muted shade of purple. It is composed of 18.82% red, 9.02% green, and 23.92% blue. In the RGB color model, this translates to 48 red, 23 green, and 61 blue. Its CMYK representation is 22% cyan, 62% magenta, 0% yellow, and 76% black. The hue angle is 278.6 degrees, with a saturation of 45.1% and a lightness of 16.7%. This color is most associated with qualities of sophistication, mystery, and elegance. It is often used in designs aiming to convey a sense of luxury or creativity, without being too flashy.
The color #30173D, also known as Valentino, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires careful consideration of the foreground text color to ensure readability. A light color like #FFFFFF (white) or a bright pastel would be necessary to achieve sufficient contrast, ideally meeting WCAG (Web Content Accessibility Guidelines) AA standards with a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using a color contrast checker is highly recommended to verify compliance. In user interface design, be cautious when using this color for essential interactive elements, ensuring these elements are clearly distinguishable and provide sufficient visual cues for users with visual impairments. For icons and graphical elements, ensure the color difference is pronounced enough against both the background and foreground to aid comprehension.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Valentino (#30173D) can be used in website design to create a luxurious and sophisticated atmosphere. It can serve as an accent color for headings, buttons, or background sections, especially when combined with neutral colors like white, gray, or beige. In e-commerce, it may be suitable for brands targeting a high-end market or offering unique, artistic products. However, it should be used sparingly and strategically to avoid overwhelming the user. For optimal user experience, ensure sufficient contrast between text and background, and consider user testing to validate the design choices.
Fashion
In fashion, Valentino (#30173D) can be used as an elegant color for evening wear, accessories, or statement pieces. It evokes a sense of royalty and mystique. It can be paired with other rich colors like gold, silver, or emerald green for a glamorous look, or with neutral tones for a more understated style. The color is most often used for formal dresses, handbags and as a complementary color for make-up products.
Interior Design
In interior design, Valentino (#30173D) can be incorporated to add a touch of drama and sophistication to a room. It can be used as an accent wall color, for upholstery, or decorative accessories. When used in a bedroom, it could create a calming and relaxing atmosphere, and in a living room, it could be combined with metallic accents for a glamorous look. It pairs well with white, cream, gray, and light wood tones.