Cocoa Brown
General Information about Cocoa Brown
The hexadecimal color code #301722 represents a dark, muted shade of brown, often referred to as 'Cocoa Brown'. It is composed of 18.82% red, 9.02% green, and 13.33% blue. In the RGB color model, this translates to 48 red, 23 green, and 34 blue. The color's subdued nature makes it suitable for applications where a subtle, earthy tone is desired. Cocoa Brown can evoke feelings of warmth, comfort, and sophistication. In terms of light reflectance, #301722 has a low luminance value, meaning it absorbs a significant amount of light. This characteristic contributes to its dark appearance. The name 'Cocoa Brown' suggests a resemblance to the color of cocoa powder, which is a fitting descriptor for its rich and somewhat desaturated hue.
The color #301722, also known as Cocoa Brown, presents some accessibility challenges, particularly regarding contrast. When using this color for text or interactive elements, it is essential to ensure sufficient contrast against the background to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a color contrast checker tool can help determine if the combination of #301722 and your chosen background color provides adequate contrast for readability and usability. It is crucial to consider users with visual impairments who may struggle to distinguish elements with low contrast. Furthermore, avoid relying solely on color to convey information, as colorblind users may not perceive the intended message. Providing alternative cues, such as text labels or icons, can enhance accessibility for all users. Careful consideration of color combinations and adherence to accessibility guidelines will create a more inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Cocoa Brown can be employed as a background or accent color in website designs that aim for a warm, earthy, and sophisticated feel. It's particularly well-suited for sites related to coffee, chocolate, nature, or artisanal products. When used sparingly and paired with lighter, contrasting colors, #301722 can evoke a sense of understated elegance and reliability. To enhance user experience it should not be applied to interactive elements such as buttons.
Interior Design
In interior design, Cocoa Brown can be used for walls, furniture, or accent pieces to create a cozy and inviting atmosphere. It pairs well with natural materials like wood and stone, as well as warm metallic accents like gold or copper. This color can add depth and richness to a room, making it feel both sophisticated and comfortable. Lighter colors should be used when painting the walls.
Fashion
In fashion, Cocoa Brown can be used for clothing, accessories, or footwear. It's a versatile neutral that can be dressed up or down, depending on the occasion. It can be used for coats, sweaters, pants, skirts, and dresses. It pairs well with a variety of colors, from bold jewel tones to soft pastels. The color is versatile and can be combined with other colors and materials.