Valhalla
General Information about #301548
The hex color #301548, often referred to as Valhalla, is a deep, muted shade of purple. In the RGB color model, it is composed of 18.82% red, 8.24% green, and 28.24% blue. This composition gives it a rich, mysterious quality, often associated with royalty, luxury, and sophistication. Colors like #301548 are frequently used to evoke feelings of creativity and imagination. In color theory, purple is seen as a balance between the energy of red and the calmness of blue, embodying both passion and tranquility. Due to its dark nature, #301548 is generally used as an accent color or background, paired with lighter hues to create visual contrast and ensure readability. It is suitable for designs aiming to convey elegance and depth.
The hex color #301548, also known as Valhalla, presents some accessibility challenges, particularly in text applications. Its dark nature means that it requires a very light foreground color to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended by WCAG guidelines for standard text, and 3:1 for large text. When using #301548 as a background, avoid pairing it with mid-tone grays or colors with similar luminance values, as this can strain the eyes and make the text difficult to discern. Ensure interactive elements like buttons or links have clear visual indicators beyond just color, such as underlines or borders, to accommodate users with color vision deficiencies. Testing with accessibility evaluation tools is strongly recommended to validate contrast ratios and overall usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #301548 can be effectively used for website headers or footers to create a sense of sophistication and depth. It works well with minimalist designs, allowing content to stand out. This color is also suitable for backgrounds of call-to-action buttons when paired with a contrasting text color like white or a light yellow. The dark hue can create a visually appealing contrast and draw the user's attention to important elements, enhancing the user interface and overall website aesthetic, and contributing to a premium feel, especially when combined with modern typography and layout techniques.
Beauty
In the beauty industry, #301548 translates to a dramatic and elegant aesthetic. It is a popular color for eyeshadows, eyeliners, and nail polishes, creating a sophisticated, mysterious look. Often associated with evening wear and special occasions, it complements a range of skin tones when used correctly. In packaging design, this color can convey luxury and exclusivity, making products stand out on shelves. The deep purple hue adds a sense of richness and depth, aligning well with brands aiming for a premium image and appealing to consumers seeking high-quality beauty products.
Fashion
In fashion, #301548 represents elegance and sophistication. It can be used in evening gowns, cocktail dresses, or as an accent color in accessories such as scarves or handbags. The color pairs well with metallics like silver or gold, creating a luxurious and eye-catching ensemble. It also works beautifully with neutral tones, allowing it to stand out as a statement piece. The color's versatility makes it suitable for various fashion styles, from classic to modern, adding a touch of refinement and depth to any outfit, making it a popular choice for designers seeking to create a lasting impression.