Valentino
General Information about #301542
The hexadecimal color code #301542 represents a dark shade of purple, often associated with luxury, sophistication, and mystery. It is composed of 18.82% red, 8.24% green, and 25.88% blue. In the RGB color model, this translates to 48 red, 21 green, and 66 blue. The CMYK representation is 27.27% cyan, 68.18% magenta, 0% yellow, and 74.12% black. This color is often used in designs seeking to evoke a sense of elegance and can be effectively paired with lighter, contrasting colors to create visually striking compositions. The color is part of the purple color family, sitting closer to the blue end of the spectrum than red.
The color #301542, a dark shade of purple, presents some accessibility challenges, particularly when used as text on a white background. Its low luminance value (approximately 6.4) results in a contrast ratio of about 3.2:1, which falls short of the WCAG's minimum requirement of 4.5:1 for normal text. This means that users with moderate visual impairments may find it difficult to read. To improve accessibility, consider using #301542 for larger text sizes (18pt or 14pt bold), which have a lower contrast requirement (3:1). Alternatively, pairing it with a very light color such as #FFFFFF or #F0F0F0 significantly improves contrast, making it more accessible to a wider range of users. When using #301542 for interactive elements, ensure sufficient visual cues beyond color alone are provided. A change in shape, size, or the addition of an icon can aid users who have difficulty distinguishing colors.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple offers better contrast against light backgrounds, improving readability for users with visual impairments.
A deeper, richer purple provides a more luxurious feel while still offering a decent level of contrast.
This color provides a similar tone but ensures better readability against various backgrounds
Applications
Website Design
In web design, #301542 can be used for creating a sophisticated and elegant feel. It is suitable for website headers, footers, or as a background color for specific sections of the page. Pair it with lighter accent colors like gold or off-white to create a visually appealing and balanced design. The dark purple can evoke feelings of luxury and mystery, making it a great choice for brands that want to project those qualities. In e-commerce, this color can be used to highlight premium or exclusive products.
Fashion Design
In the world of fashion, #301542 is a regal and elegant color. This color can be used in evening gowns, cocktail dresses, or luxurious scarves. It can also be used as an accent color in jewelry or handbags. Its dark and mysterious tone makes it perfect for creating a dramatic and sophisticated look. Pairing it with metallics like silver or gold can enhance its richness and create a captivating visual effect. Consider incorporating it into velvet or silk fabrics for an extra touch of luxury.
Interior Design
In interior design, #301542 can be used to create a calming and sophisticated ambiance. It is a good choice for accent walls, upholstery, or decorative accessories. The color works well in bedrooms or living rooms, where it can create a cozy and inviting atmosphere. Pair it with lighter neutrals like beige or gray to balance its richness and prevent the space from feeling too dark. Adding metallic accents like brass or copper can enhance its elegance and add a touch of glamour.