Cocoa Brown
General Information about #301324
The hexadecimal color code #301324 represents a dark, muted shade of brown, often described as cocoa brown. It is composed of 18.82% red, 7.45% green, and 14.12% blue. In the RGB color model, this translates to R:48, G:19, B:36. The color is quite subdued, indicating a lack of vibrancy and saturation. This color belongs to the brown color group, which is usually associated with earth, nature, simplicity, and comfort. Brown colors are created by combining red, yellow, and black, making them complex and rich in tone. Cocoa brown is often associated with warmth and sophistication, making it a popular choice in design and branding.
The color #301324, a deep cocoa brown, presents some accessibility challenges, particularly regarding contrast. When used as a background, text needs to be carefully chosen to ensure readability. White text (e.g., #FFFFFF) provides a high contrast ratio, making it easily legible. Light beige or cream colors can also work well. Avoid darker colors or shades of brown, as they will blend into the background and become difficult to read, failing accessibility standards like WCAG. When used for text, a lighter background is necessary. Ensure that the contrast ratio between the text and background meets accessibility guidelines for users with visual impairments. Tools are available online to check contrast ratios and determine if the color combination is accessible.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
This cocoa brown shade is perfect for creating a warm and inviting atmosphere in website designs. Use it for backgrounds, headers, or accents to evoke feelings of comfort and stability. Pair it with neutral colors like beige and cream for a sophisticated look or use it with brighter accent colors for more vibrant designs. Its deep tone makes it ideal for websites aiming for a luxurious or natural feel, especially in sectors like hospitality, food, or organic products. Consider using it in combination with textures or patterns to make it more interesting.
Beauty Products
Cocoa Brown can be incorporated into beauty product packaging and branding to represent natural ingredients, warmth, and luxury. It is commonly used for foundations, bronzers, and eyeshadows aimed at individuals with warmer skin tones. This color evokes a sense of earthiness and sophistication, which can attract consumers looking for natural and high-quality products. You can also use it for cosmetic containers to add a touch of elegance.
Interior Design
In interior design, cocoa brown is an excellent choice for walls, furniture, or accent pieces. It creates a cozy and grounded environment, especially when combined with natural materials such as wood or stone. This color works well in living rooms, bedrooms, or studies, where a sense of relaxation and comfort is desired. Pair it with lighter colors for a balanced look or use it with metallic accents for a touch of glamour. It will blend effortlessly into different styles.