Cocoa Brown
General Information about Cocoa Brown (#301222)
The hex color code #301222, also known as Cocoa Brown, is a dark and muted shade of brown with subtle reddish undertones. It belongs to the brown color family and exhibits a relatively low saturation and brightness. In the RGB color model, #301222 is composed of 18.82% red, 7.06% green, and 13.33% blue. In the CMYK color model, it consists of 0% cyan, 62.5% magenta, 29.41% yellow, and 81.18% black. This color is often associated with warmth, earthiness, and sophistication. It can evoke feelings of comfort, stability, and understated elegance. Cocoa Brown is frequently used in designs that aim to create a cozy, natural, or vintage aesthetic. Its muted nature allows it to blend well with other colors, making it a versatile choice for various applications.
The color #301222 presents some accessibility challenges, especially when used as text on a white or light background. Its low lightness value results in a weak contrast ratio, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, sufficient contrast is crucial for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #301222 for text, it is essential to pair it with a very light color for the background to ensure adequate contrast. Tools like contrast checkers can help evaluate the contrast ratio and determine if adjustments are necessary. For decorative purposes, the contrast requirements are less stringent, but still, consideration should be given to users with visual impairments. Avoid using #301222 for critical information or actions without sufficient contrast.
Shades
Digital Color Formats
Alternative colors
- #462333
A slightly lighter shade offers better contrast and readability, while retaining a similar aesthetic.
- #522b2b
A warmer brown that can provide a more inviting and accessible visual experience.
- #333333
This color offers a subtle neutral alternative with potentially better contrast depending on the context.
Applications
Web Design
In web design, cocoa brown #301222 can be used for background elements, borders, or as an accent color to create a sophisticated and earthy feel. It works well in websites related to coffee, chocolate, or natural products. However, caution is advised when using it for text due to potential accessibility issues. Ensure sufficient contrast with the background color to meet accessibility guidelines. For instance, use it sparingly for headings or decorative elements against a light background. In UI design, #301222 can be employed to add warmth and depth to interface elements.
Interior Design
In interior design, #301222 evokes a sense of warmth and coziness. It can be used for wall paint in living rooms or bedrooms to create a relaxing atmosphere. It also works well for furniture upholstery, adding a touch of elegance and sophistication. The color pairs well with natural materials like wood and stone, enhancing the earthy feel. It is particularly suited for creating a rustic or vintage-inspired interior. Accents of lighter colors can be used to balance the darkness of #301222 and prevent the space from feeling too heavy.
Fashion
In the realm of fashion, cocoa brown #301222 serves as a versatile and elegant choice. It is well-suited for creating classic and timeless pieces, such as coats, dresses, and accessories. The color pairs well with a variety of other colors, including creams, golds, and greens, offering numerous styling possibilities. It is an excellent choice for autumn and winter wardrobes, providing warmth and sophistication. The color can also be used in footwear, such as boots or loafers, adding a touch of understated elegance to any outfit.